NEW YORK STORIES
Four New Yorkers step out with the latest Theory accessories.
Luke Ostrom, partner at NoHo Hospitality Group, wears a suede stand-collar jacket, fine cotton slim shirt and nylon backpack
with leather, all by Theory. The pant is his own. Photographed at Westlight, on top of The William Vale in Williamsburg, Brooklyn.
Luke Ostrom, one of New York’s most influential restaurateurs, eats the same breakfast everyday: yogurt, honey and a homemade granola—a simple but mindful way to start the day for a man overseeing a slew of the city’s most talked about and bustling eateries. He prefers to get around town on foot, traversing the sidewalks and observing the atmosphere of city life firsthand. It’s crucial exercise for a man who deals as much in food as he does in experience. A casual dinner at Locanda Verde, The Dutch or soon-to-open Leuca, at The William Vale, is in fact a carefully orchestrated affair conceived for the utmost subtlety and nuance. The food is as important as the setting in which it is served.
“I like layers in design, and a focus on objects,
space and light.”
Nylon Backpack With Leather / Emerald / $350
“First and foremost, design is about experiencing a space,” he says of his restaurants’ interiors. “I like layers in design, and a focus on objects, space and light.” It’s also about how the restaurant will look and how it will literally read. “The menu plays a major role in creating the narrative of what the place is all about,” he explains, “it’s the script of the whole production.” Sensitivities like these speak to a broader aspiration that extend even into his wardrobe. When it comes to choosing a new blazer, a staple part of his personal style, he looks for a “properly tailored fit that doesn’t pull or bunch, is lightweight and with an accent, even if it’s in the stitching.” Such discerning considerations, whether of an interior or a jacket, add up to one worthwhile conclusion: details count.
Text by Jeremy Lewis