Good Wool
by Theory
This is our most meaningful innovation, yet — an eco-friendly fabric spun from sustainably-farmed Australian merino wool.

Produced in Italy at a factory famous for transparency and environmental safe-keeping, Good Wool is lightweight and refined, with just a hint of stretch. From electric pink and purple, to burgundy and deep-sea blue, these pieces are the very best investment.
Good Wool is our most sustainable collection to date. Our suit separates and dresses also feature biodegradable cellulose lining and buttons made from corozo nuts.

In Good Wool, sharp-fitted jackets, slim pants, and clean shift dresses are the opposite of square — they’re the full-circle combination of expert tailoring and conscious clothes-making.
Our idea of game-changing workwear is upbeat and elegant, made with premium, responsibly-milled fabric. Relevant. Real. This is the future of fashion.

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