Theory joined Vogue, NYC & Company, the City of New York, and the Council of Fashion Designers of America, along with hundreds of New York retailers, to participate in Fashion’s Night Out, an unprecedented global initiative to promote retail, restore consumer confidence and celebrate fashion.

On September 10th, from 6 p.m. to 11 p.m., Theory presented an interactive in-store installation of Theory looks styled by more than 30 of the world’s most recognized and renowned fashion stylists and editors. Customers had a unique and exclusive opportunity to purchase the most coveted pieces from Theory’s fall/winter 2009 collection, styled by the ultimate Fashion Insiders.

A limited edition t-shirt commemorating Fashion’s Night Out was available at Theory stores, with 40% of the proceeds being donated to the National September 11 Memorial & Museum at the World Trade Center.

Because in Theory, Fashion isn’t just for the Front Row.


Participating Locations

40 Gansevoort Street, New York 

151 Spring Street, New York

230 Columbus Avenue, New York

1 Marylebone High Street, London

Host Committee

Andrea Lieberman

Andrew Rosen

Annabel Tollman

Dani Stahl

Derek Blasberg

Elizabeth Saltzman

Gabriele Hackworthy


India Hicks

Isabel Dupré

J. Errico

Jenny Dyer

Joanna Hillman

Julia Restoin-Roitfeld

Julia Von Boehm

Karin Nelson

Kate Young

Leslie Fremar

Meredith Melling Burke

Michael Philouze

Nick Sullivan

Susan Joy

Tabitha Simmons

Tina Chai

Tonne Goodman

Victoria Bartlett