Theory joined Vogue, NYC & Company, the City of New York, and the Council of Fashion Designers of America, along with hundreds of New York retailers, to participate in Fashion’s Night Out, an unprecedented global initiative to promote retail, restore consumer confidence and celebrate fashion.
On September 10th, from 6 p.m. to 11 p.m., Theory presented an interactive in-store installation of Theory looks styled by more than 30 of the world’s most recognized and renowned fashion stylists and editors. Customers had a unique and exclusive opportunity to purchase the most coveted pieces from Theory’s fall/winter 2009 collection, styled by the ultimate Fashion Insiders.
A limited edition t-shirt commemorating Fashion’s Night Out was available at Theory stores, with 40% of the proceeds being donated to the National September 11 Memorial & Museum at the World Trade Center.
Because in Theory, Fashion isn’t just for the Front Row.
40 Gansevoort Street, New York
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230 Columbus Avenue, New York
1 Marylebone High Street, London
Julia Von Boehm
Meredith Melling Burke