The Theory Icon Project presented a photographic installation and product collaboration with charity: water - an iconic initiative working to provide clean, safe drinking water to people in need.

1.1 billion people on the planet do not have access to clean drinking water. Unsafe water causes 80% of all sickness and disease, killing more people every year than all forms of violence, including war. Charity: water is a nonprofit initiative bringing clean, safe water to impoverished communities through the construction of freshwater wells.

Theory was proud to join in this effort. Our collaboration with charity: water included in-store installations in locations across the US, in Europe, and in Asia, along with a range of exclusive Theory and charity: water items. 100% of the proceeds from every purchase of charity: water merchandise went to building wells in Ethiopia.

To learn more about charity: water visit

photos by Scott Harrison