Theory

It's a long weekend. Celebrate in appropriately hued sundresses and rompers (all part of our going-on-now 50% off sale), and, for even more sparkle in your fireworks, use code THEORYHOLIDAY to receive free shipping on all order $200+ through Monday.

Happy 4th of July.

Favorite finds from Theyskens' Theory, all the more awesome for being so on sale:

The racy (but incredibly comfy) Lara dress; the light-as-a-beach-breeze Texac top; the vibrant Palu pant; and the insta-outfit Dewi dress.

Guilt-free staples for him, hand-selected from our end-of-season sale:

The roll-it-up Willie sportshirt; the mini-houndstooth print Niro shorts; the relaxed Dylan blazer; and the keep-away-from-your-girlfriend Jaquin sweatshirt (or you'll never see it again).

Shop the sale.

A few favorite selections from our annual Spring/Summer 50% off sale, going on now:

The silk Nadolin W dress in gorgeous grassy green (or kelp, if you're being technical); the wide-legged, summer-white Nalanie pant; the cool, crocheted Tarana Knit sweater; and the Melcia T halter dress. 

Start saving.

Starting today: The Summer Sale. Dresses, tanks, shorts, tees, floaty tops, warm weather blazers, cropped pants, light knits and more from Theory and Theyskens' Theory.

Stock up on summer essentials now.

The 100% calf leather, four-inch pump platform.

Cool from every angle.

Shop it here.

In the likely event of a BBQ this weekend, here are a few things to wear around the grill:

For daughters, the Nalanie pants and the off-the-shoulder Hajar top are perfect picnic fare; the Mitina romper was tailor-made for impressing one and all with your Frisbee skills (which you picked up from dear old dad, after all).

For sons, be prepared for helpful heavy lifting in the Kirby shorts -- that charcoal doesn't get to the fire pit by itself -- or for challenging the old man to a friendly game of croquet in the Haydin pants.

Happy Father's Day,

Won over by the Fall collection -- Olivier Theyskens' first for Theory since taking over as Artistic Director -- Elle asked seven of its stylists and editors to put their unique spins on their Fall Theory must-haves. We celebrated with a party Tuesday night (check out pics on our Facebook page) at our Gansevoort store with a performance by Holy Ghost! and a first look at the stylists' handiwork. The looks are available online through July 14 while supplies last.

Shop Elle's picks here and see the full feature here.

Photos: Courtesy of Elle

Want more? Watch Elle's Creative Director Joe Zee and Style Director Kate Lanphear talk about the collaboration with Olivier. See the video here.

In anticipation of Father's Day, dedicated daughters around the office shared what's on their must-have-for Dad shopping lists. Besides an unexpected South Africa trend, laid-back basics were an office-wide favorite. We hope you enjoy the old-school photos as much as we did.

1. Shaye Vercollone, Public Relations: "My dad is taking our whole family to South Africa this fall, so for Father's Day I'm getting him Safari, a beautiful coffee table book by Patrick De Wilde, to get him excited for our own safari photos. The Gerald sportshirt in Culloden will also be a perfect gift for him because it's lightweight-linen and casual -- ideal safari-wear."

2. Amanda Shine, Events: "Surfing is my dad's passion, and every year my brother and I give him something to remind him of the waves. This year we scoured Saturdays in Soho and came up with Surfer Magazine 50 Years and Verta sunscreen for when he's on the beach. To keep him feeling sporty, we also picked out the Ernest polo in Motor."

3. Allison Coates, Creative: "My dad restores old cars as a hobby, so he spends a lot of free time in his old college T-shirts. I'm getting him the Marcelo tee for a more clean-cut version of his old standby."

4. Becca Halev, Creative: "My dad's from South Africa, and a part of him has never left. He's always decked out in sport shirts and cargos, looking safari-ready, even though the Upper West Side is a far cry from the game parks of SA! So, for Father's Day I'm getting my dad the Mario sportshirt in Fatigue. I know it will get a lot of wear."

5. Holly Liss, Social Media: "As native Angelinos, my dad and I love nothing more than eating at our favorite burger joint In-N-Out, so this year I'm getting him an In-N-Out gift certificate and the Leopold polo in Seasalt to freshen up his go-to dress-up shirt."