Introducing

Good Wool

We’ve traveled the world in search of a fabric and manufacturing process that is beautiful, humane, and environmentally responsible from start to finish. Discover Now

Strong Suits

Cut to look sharp and feel comfortable, our Good Wool suiting is slim but never restrictive. Featuring biodegradable cupro linings and buttons made from renewable corozo nuts, this is our most meaningful innovation, yet. Discover Good Wool for Men

Straight from the Source

On the Beaufront Farm in Tasmania, where we get our wool, the von Bibra family are fourth-generation sheep runners: Deeply committed to both the animals and the Earth, they produce ethically grown, extra fine merino wool from a free-roaming herd. Discover Now

Straight from the Source

On the Beaufront Farm in Tasmania, where we get our wool, the von Bibra family are fourth-generation sheep runners: Deeply committed to both the animals and the Earth, they produce ethically grown, extra fine merino wool from a free-roaming herd. Discover Now