Your Fall Refresh: 25% off cashmere.
Give a warm welcome to Wool Bilen—at 25% off.
A wide leg pant with presence—high volume, high impact.
Well dressed and well traveled—new styles in Motion Wool.
Fall Refresh is here—enjoy 25% off select styles.
Styles that will make your fall wardrobe iconic—25% off in app.
Your VIP access is here—25% off select styles, only in the app.
Technically, these are knits you can wear all year.
Scene in NYC—our exclusive in-store events, tomorrow only. Find your store.
Sleek Suiting you’ll wear through fall.
Regal Wool Favorites— knitwear worth repeating.
Discover a new world of knitwear—our Bilen sweaters make all the difference.
Made by NYC—discover our latest campaign and the fall collection.
Sleek leather. Wool-Cashmere. The new season in focus.
Today's the day—Scene in NYC: This season's best, captured in store. Find an event near you.
Introducing: Tailoring Redux, a uniform that doesn’t hold back.
The Pant Guide: New and Improved
Made by NYC—discover our latest campaign and the fall collection.
Last call for summer: 20% off seasonal styles ends tonight.
Theory Wardrobe—1 capsule. 6 styles. Endless ways to wear.
Casual confidence—the shirts you'll reach for on the weekend.
The End of Summer Sale—shop your favorites before they're gone.
Discover a dress with bold presence—your new uniform.
Step into a pant that stretches, breathes, and performs on demand.
Your early access is granted. Be the first to shop Theory Fall 2025.
The End of Summer Sale: Extra 20% Off Select Styles*
What to Wear: Labor Day Weekend.
Sleek Suiting you’ll wear through fall.
Meet the jackets that bridge summer and fall.
What we’re packing for a classic summer getaway in the Hamptons.
How to Style: The Standard 5-Pocket Pant.
The new Theory App: refreshed, reimagined, and ready to shop. 15% Off* your first App purchase - use code APPX15.