New colors in our bestselling sweaters.
New markdowns are here. Seasonal favorites, now on sale.
Early access starts now. Limited-time savings on seasonal picks.
Warm styles that feel like luxury.
Inside Theories Magazine: Chef Rōze Traore on freedom, flavor, and creative movement.
Early Access to the Gift Guide. Be the first to explore our curated holiday edit.
Suiting with a twist—as seen in Theories Magazine.
New arrivals for the season ahead.
Ends Tonight: Enjoy 20% off $500+.
Regal Wool—where it's made and why it matters.
Sweaters you'll keep forever.
Outerwear designed to carry the season.
Exclusive Access: Enjoy 20% off $500+, limited time only.
Pants made for movement. Step forward.
Introducing Theories. Our debut magazine is here.
For the utilitarian—layers with form and function.
Crewneck Sweater in Regal Wool: 25% Off—Soft. Lightweight. Save until 10/21.
Introducing Theories. Our debut magazine is here. The first 100 new app purchasers will receive a copy by direct mail.
Meet Astor Wool, our new knitwear.
Every shade of Regal Wool—in new hues for fall.
New Markdowns are here. Seasonal favorites. Now on sale.
Softness in Season. Sweaters designed to layer. Made to last.
Discover shoes that define the seaon.
Discover outerwear for the in-between weather.
New arrivals—come prepared to layer for fall.
The Tailoring Series—join us at Theory Soho for complimentary same-day tailoring, every Saturday this October.
The Kate Young Edit: fall layers handpicked by the celebrity stylist.
Blazers that make power moves with ease.
Enjoy an extra 20% off seasonal favorites.
The outerwear you’ll wear on repeat.
New fabric. Seasonal colors. The quintessential fall pant.
Give a warm welcome to Wool Bilen—at 25% off.
A wide leg pant with presence—high volume, high impact.
The new Theory App: refreshed, reimagined, and ready to shop. 15% Off* your first App purchase - use code APPX15.