Theory At Your Service

From personal styling by appointment to our in-home try-on program, explore our latest services offered in stores and online.

Store Locator

Locate your nearest Theory store to connect with a retail specialist, take advantage of in-store services, and more. 

Same-Day + Next-Day Delivery

This holiday season, make sure your gifts arrive on time. Select same-day delivery when you add to cart. Order by 12PM and receive by 7PM same day or order after 12PM to receive by 7PM the next day. 

Available online only. 

By Appointment & Virtual Styling

Work one on one with a Theory stylist to receive personalized advice on everything from gifting to dressing for parties. Shop with a stylist at your local store—complete with a reserved dressing room—or book a virtual styling session from the comfort of your home.

Plus, enjoy 15% off items purchased from your first session.

Gift Cards & E-Gift Cards

Our physical and digital gift cards can be purchased in sums up to $1,000. E-gift cards are sent directly to the recipient’s email inbox, making them the perfect last-minute purchase. Pair it with an in-store or virtual styling session the ultimate shopping experience.

Available online and in stores.

Gift Wrap

Dress up your holiday gifts with our signature white gift boxes and velvet ribbon—complimentary with any purchase.

Available in stores and online at checkout. 

Theory Edit

Enjoy our try-on service risk free from the comfort of home. Receive a curated selection of our latest styles, keep what you love, and return what you don’t—all at no additional cost.

How It Works

  • Connect with a Theory stylist to build your personalized edit. Receive your items via same-day or second-day delivery.
  • Determine what to keep or return in a 14 day window. On the 14th day, Theory will automatically charge your credit card for items you’ve kept. 
  • Drop off any returns at your nearest Theory store or return to us postmarked by the 14th day to avoid incurring charges. You will only be charged for items you keep.

Available online and in stores.


We offer complimentary alterations to select My Theory loyalty members on Theory purchases.

Available in stores only.