Theory Official Site | Contemporary Clothing for Women and Men

Your browser's Javascript functionality is turned off. Please turn it on so that you can experience the full capabilities of this site.

Theory For Good

Conscious by design.

We believe in being a modern, conscious, and responsible company.

We believe that the fashion industry must think of the future, in order to evolve.

We believe that Theory For Good is the bridge to our future, an outline for our commitments to the people who make our clothes, the people who wear them, and our planet.

Theory For Good

Product

How we make our products is as important as what they are made of and their impact on the environment. We are especially proud that in addition to representing the exceptional quality that defines Theory, our newest fabrics are ethically sourced and developed in collaboration with fabric mills at the forefront of sustainable manufacturing. Our goal is for our signature fabrics to reach 100% traceability by 2025.

People

At Theory, we strive to educate and empower all those who make us who we are. From Be Heard to Girl Up, our leadership initiatives and industry-based partnerships inspire us to act with integrity, nurture our community responsibly, and find innovative ways to live and work better.

GIRL UP X THEORY

*30% off select merchandise. Discount will be auto-applied at checkout. Offer valid on theory.com for a limited time only. Applicable styles will be marked. Flash Sale merchandise, select new arrivals, pre-order items, Good Wool merchandise, Common Projects, and gift cards are excluded. Offer cannot be combined with any other promotional offer, redeemed for cash or gift cards, or applied to previous purchases. Only valid in select countries. For questions, please contact clientservice@theory.com. Offer terms are subject to change.

**Up to 60% off select merchandise. Offer valid in Theory retail stores and online at theory.com. Prices as marked. Sale items 41% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Merchandise sold as is. Offer cannot be combined with any other promotional offer, redeemed for cash or gift cards, or applied to previous purchases. Only valid in select countries. For questions, please contact clientservice@theory.com. Offer terms are subject to change.

† Up to 75% off Flash Sale merchandise. Offer valid only on theory.com. Discount will be auto-applied at checkout through July 15, 2020 at 3:59 AM EDT. Sale items 41% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Merchandise sold as is. Offer cannot be combined with any other promotional offer, redeemed for cash or gift cards, or applied to previous purchases. Only valid in select countries. For questions, please contact clientservice@theory.com. Offer terms are subject to change.