Theory For Good
Conscious by design.
We believe in being a modern, conscious, and responsible company.
We believe that the fashion industry must think of the future, in order to evolve.
We believe that Theory For Good is the bridge to our future, an outline for our commitments to the people who make our clothes, the people who wear them, and our planet.
Product
How we make our products is as important as what they are made of and their impact on the environment. We are especially proud that in addition to representing the exceptional quality that defines Theory, our newest fabrics are ethically sourced and developed in collaboration with fabric mills at the forefront of sustainable manufacturing. Our goal is for our signature fabrics to reach 100% traceability by 2025.
People
At Theory, we strive to educate and empower all those who make us who we are. From Be Heard to Girl Up, our leadership initiatives and industry-based partnerships inspire us to act with integrity, nurture our community responsibly, and find innovative ways to live and work better.
*Up to 60% off select merchandise, prices as marked. Extra 25% off will be auto-applied at checkout only on select sale merchandise. Offer valid in Theory U.S. retail stores and online at theory.com in select countries. Offer may not be used at Theory Outlet channels. Items 41% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Sale merchandise sold as is. Essential Wardrobe is excluded. Offer can be combined with select other promotional offers. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
**Enter your unique code at checkout for $50 off your purchase of $250 or more. Offer expires in 30 days and may not be redeemed for cash or gift cards or applied to previous purchases. Discount valid only on theory.com in the U.S. and may not be used in Theory U.S. retail stores or at Theory Outlet channels. Some exclusions may apply. Offer terms are subject to change.
†For every Theory x Girl Up tee sold, Theory will donate a percentage of proceeds directly to Girl Up, up to a $15,275 USD maximum donation. Valid on purchases made in Theory full-price retail stores and online at theory.com in the U.S., U.K., and France. For questions, please contact clientservice@theory.com. Donation terms are subject to change.
*Offer valid for 31 days from date of issue for first-time email subscribers only. Discount will be applied when your unique promotional code is entered at checkout. Offer valid in Theory U.S. retail stores and online at theory.com in the U.S. only. Offer may not be used at Theory Outlet channels. Theory gift cards and final sale merchandise (41% off or higher) are excluded. Offer can be combined with select other promotional offers. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. Items 41% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Sale merchandise sold as is. In-store gift with purchase is only valid for first-time customers. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
**Enter your unique code at checkout for $50 off your purchase of $250 or more. Offer expires in 30 days and may not be redeemed for cash or gift cards or applied to previous purchases. Discount valid only on theory.com in the U.S. and may not be used in Theory U.S. retail stores or at Theory Outlet channels. Some exclusions may apply. Offer terms are subject to change.
†For every Theory x Girl Up tee sold, Theory will donate a percentage of proceeds directly to Girl Up, up to a $15,275 USD maximum donation. Valid on purchases made in Theory full-price retail stores and online at theory.com in the U.S., U.K., and France. For questions, please contact clientservice@theory.com. Donation terms are subject to change.
*Offer valid for 31 days from date of issue for first-time email subscribers only. Discount will be applied when your unique promotional code is entered at checkout. Offer valid in Theory U.S. retail stores and online at theory.com in the U.S. only. Offer may not be used at Theory Outlet channels. Theory gift cards and final sale merchandise (41% off or higher) are excluded. Offer can be combined with select other promotional offers. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. Items 41% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Sale merchandise sold as is. In-store gift with purchase is only valid for first-time customers. For questions, please contact clientservice@theory.com. Offer terms are subject to change.