It Began With a Theory…

In 1997, Theory was founded in New York on the simple idea that exceptional fit, fabric, and style can empower us to change the way we dress and live.

Nearly three decades later, we continue to perfect our collection of timeless essentials, infusing them with the city's inherent energy, vibrancy, and sophistication. ​ Every element of a Theory garment is meticulously considered and crafted step-by-step inside our design and innovation center in New York City's Meatpacking District.​

We source our materials from the best mills in the world and test every fabric for its hand-feel, durability, and design. Our commitment to form, fit, and construction ensures exceptional quality across each individual garment.​

Today, we remain unwavering in our commitment to innovation through creativity, collaboration, and community. In everything we do, we’re conscious by design and dedicated to a sustainable future for all.​

For those who seek to define their own path, our aim is to create clothes that inspire everyday confidence—for work and beyond—so you can make your mark.​