Fall 2025 at the Atelier

The Theory Fall 2025 collection was presented at our design and innovation center on Friday, February 7.

We welcomed guests to tour our design and innovation center and witness step-by-step how an idea evolves into a garment and eventually becomes a collection. The tour culminated in a behind-the-scenes viewing of our lookbook photoshoot.

The Fall 2025 collection is defined by a commitment to dressing the Theory customer for all facets of modern urban life. This assortment reimagines signature tailored silhouettes, features fresh and innovative materials, and creates a new set of style solutions. All inspired by the city in which it was designed, this next evolution takes Theory beyond the pieces we’ve perfected for decades, out of the atelier, and into the real world.