Theory Official Site | Contemporary Clothing for Women and Men

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Escape In Theory

Easy does it in soft draping, clean lines, and crisp white.

End of Season Sale

Up to 60% off*
NOW, TAKE AN EXTRA 30% OFF**

Online + in stores
Select countries only

We're Back

Our stores are now open, and we’re excited to welcome you back.
Click below to learn more about our new protocols that prioritize your well-being
and safety, your local store hours, and additional ways to shop.

Theory At Your Service

40% off

Women’s dresses and men’s shirts †

Online and in stores. Select countries only.

Crisp, cool, and comfortable: everything you could want in a shirt.

End of Season sale—up to 60% off.

Best Sellers

ZAINE SW | Theory

Zaine Pant In Neoteric

PINTUCK DRESS | Theory

Pintuck Dress In Crepe

FAIRWAY SHIRT | Theory

Fairway Shirt In Luxe Cotton Piqué

DRAPED COMBO JS | Theory

Draped Jumpsuit In Silk

IRVING | Theory

Irving Shirt In Essential Linen Twill

WIDE PULL ON | Theory

Cropped Pull On Pant In Good Linen

HEKANINA 2 | Theory

Tie Front Shirt In Spring Linen

ZAINE SW S | Theory

Zaine Short In Garment Dyed Cotton

KICK PANT | Theory

Kick Pant In Bi Stretch Twill

TECH POLO | Theory

Tech Polo Shirt In Function Piqué

SCOOP TANK DR | Theory

Scoop Tank Dress In Spring Linen

WILMAR DRW | Theory

Drawstring Cargo Pant In Slub Poplin

*Up to 60% off select merchandise. Offer valid in Theory retail stores and online at theory.com. Prices as marked. Sale items 41% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Merchandise sold as is. Offer cannot be combined with any other promotional offer, redeemed for cash or gift cards, or applied to previous purchases. Only valid in select countries. For questions, please contact clientservice@theory.com. Offer terms are subject to change.

**Extra 30% off sale. Discount will be auto-applied at checkout. Offer valid in Theory U.S. retail stores and online at theory.com for a limited time only. Offer may not be used at Theory Outlet stores or on theoryoutlet.com. Good Wool merchandise is excluded. Applicable styles will be marked. Offer cannot be combined with any other promotional offer, redeemed for cash or gift cards, or applied to previous purchases. Only valid in select countries. For questions, please contact clientservice@theory.com. Offer terms are subject to change.

†40% off select women's dresses and jumpsuits and men's shirts. Discount will be auto-applied at checkout through August 12, 2020 at 3:59 AM EDT. Offer valid in Theory U.S. retail stores and online at theory.com. Offer may not be used at Theory Outlet stores or on theoryoutlet.com. Marked down women's dresses and jumpsuits and men's shirts are included. New arrivals, Good Wool merchandise, and pre-order items are excluded. Sale items 41% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Merchandise sold as is. Offer cannot be combined with any other promotional offer, redeemed for cash or gift cards, or applied to previous purchases. Only valid in select countries. For questions, please contact clientservice@theory.com. Offer terms are subject to change.