Made by NYC

featuring Britt Lower and Calvin Royal III. Discover the campaign.

women's new arrivals

The Women’s Shop

men's new arrivals

The Men’s Shop

Regal Wool

Regal Wool

Incredibly soft. Impossibly lightweight. Discover the edit.

Women's Tailoring Redux  

Tailoring Redux

A new uniform that doesn’t hold back. 

Women's Sweaters, Women's Knits

Close Knits

Sweaters to keep nearby this season.

Women's Tailoring

Women's Sweaters

IN MOTION

Move With Purpose

Styles designed for life on the go.
Women's Wardrobe, Theory Wardrobe

Theory Wardrobe

1 capsule. 6 styles. Endless ways to wear.

Wardrobe, Men's Wardrobe
Winter 2025 Lookbook

SEASONAL PREVIEW

Winter 2025

Winter 2025 Lookbook

40 Gansevoort Street

Our clothes are designed and perfected in New York City—they're sold here, too. Discover exclusive in-store events at Theory Meatpacking.