Stay Cool
Late-summer styles that bring the breeze.
Theory Wardrobe
A range of styles for everyone, featuring fresh cuts and bestselling favorites.
Power Pants
Styles that get you where you need to go, now through fall.
SEASONAL PREVIEW
Fall 2025 Lookbook
40 Gansevoort Street
Our clothes are designed and perfected in New York City—they're sold here, too. Discover exclusive in-store events at Theory Meatpacking.
Store Locator
Find your local Theory store.
Same-Day Delivery
Available in select markets. Order by 12PM
and receive by 7PM same day or order after
12PM to receive by 7PM the next day.
Book an Appointment
Work one on one with a Theory stylist to receive personalized advice, in store and virtually.