Stay Cool​

Late-summer styles that bring the breeze.

Women’s New Arrivals
MEN'S NEW ARRIVALS

Theory Wardrobe

A range of styles for everyone, featuring fresh cuts and bestselling favorites.

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wardrobe

The End of Summer Edit

Silhouettes that hold their shape through the heat—lightweight, undone, and high on cool factor. 

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Women's End of Summer Edit

The New Standard

Introducing our fundamental fit for everyday style.

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Men's The New Standard
pant edit, pant shop, pant guide

Power Pants

Styles that get you where you need to go, now through fall.

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Fall Look Book

SEASONAL PREVIEW

Fall 2025 Lookbook

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flagship store 40 Gansevoort Street Meatpacking

40 Gansevoort Street

Our clothes are designed and perfected in New York City—they're sold here, too. Discover exclusive in-store events at Theory Meatpacking.

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Store Locator

Find your local Theory store.

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Same-Day Delivery

Available in select markets. Order by 12PM

and receive by 7PM same day or order after

12PM to receive by 7PM the next day.

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Book an Appointment

Work one on one with a Theory stylist to receive personalized advice, in store and virtually.

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