Extra 10% off with Apple Pay.
Ends 7/31*
15% Off* First App Purchase - Use Code APP15.
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APPLE PAY
*Extra 10% off your purchase is valid from November 29, 2023, at 4:00 a.m. ET to December 14, 2023, at 3:59 a.m. ET. Eligible on purchases made using Apple Pay, discount will automatically be applied at checkout at https://www.theory.com/ and the Theory App only valid in the United States. Discount may be in addition to an already discounted price of eligible items. Not applicable to shipping and handling charges, gift cards, or applicable taxes. Apple Pay is a registered trademark of Apple Inc.
*Extra 10% off your purchase is valid from November 29, 2023, at 4:00 a.m. ET to December 14, 2023, at 3:59 a.m. ET. Eligible on purchases made using Apple Pay, discount will automatically be applied at checkout at https://www.theory.com/ and the Theory App only valid in the United States. Discount may be in addition to an already discounted price of eligible items. Not applicable to shipping and handling charges, gift cards, or applicable taxes. Apple Pay is a registered trademark of Apple Inc.
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Exclusions
END OF SEASON SALE
*Extra 20% off select sale styles online at theory.com in select countries through August 1th, 2024 at 3:59AM EDT. Full price merchandise excluded. Discount will be automatically applied. Offer may not be redeemed on Theory Outlet channels. Items 40% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Offer cannot be combined with any other promotional offer, or applied to previous purchases. Offer cannot be redeemed for cash or gift cards. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
APPLE PAY EXTRA 10%
*Extra 10% off your purchase is valid from July, 16 2024, at 4:00 a.m. ET to Aug 1, 2024, at 3:59AM ET. Eligible on purchases made using Apple Pay, discount will automatically be applied at checkout at https://www.theory.com/ and the Theory App. Discount may be in addition to an already discounted price of eligible items. Not applicable to shipping and handling charges, gift cards, or applicable taxes. Apple Pay is a registered trademark of Apple Inc.
ESSENTIAL DUOS AND TRIOS
*Choose 2 or 3 of the same marked style in any size or color to receive an additional discount. Applicable styles will be marked. Discount will be auto-applied at checkout. Offer valid in Theory retail stores and online at theory.com in select countries. Offer may not be used at Theory Outlet channels. Items 40% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Sale merchandise sold as is. Offer cannot be combined with any other promotional offer, redeemed for cash or gift cards, or applied to previous purchases. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
WELCOME
*Offer valid for 31 days from date of issue for first-time email subscribers only. Code is valid for one time use only and discount will be applied when your unique promotional code is entered at checkout. Offer valid in Theory U.S. retail stores and online at theory.com in select countries. Offer may not be used at Theory Outlet channels. Offer valid on full priced products only. Sale Merchandise, Theory gift cards, Common Projects products are excluded. Good Wool styles H0101113, J0701615, N1001212, H0101234, I0001201, I0301199 are excluded. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. In-store gift with purchase is only valid for first-time customers. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
FIRST IN APP PURCHASE
*Discount will be applied when your promotional code is entered at checkout and code is valid for one time use only. Offer valid in the Theory App. Select merchandise, Theory gift cards, Common Projects products and sale merchandise are excluded. Good Wool styles H0101113, J0701615, H0101234, H0101632, I0001201, I0301199 are excluded. Offer can be combined with select other promotional offers. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
STUDENT & GRADUATE DISCOUNT
15% off select full-priced merchandise. Discount only open to students and graduates (within 5 years) with valid identification. Offer valid only on theory.com, may not be used at Theory stores, Theoryoutlet.com or Theory Outlet stores. Select merchandise, Theory gift cards, Common Projects products and sale merchandise are excluded. Offer cannot be combined with any other promotional offers. Offer cannot be redeemed for cash or gift cards, or applied to previous purchases. Items 40% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Only valid in the United States. Some exclusions may apply. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
*Extra 20% off select sale styles online at theory.com in select countries through August 1th, 2024 at 3:59AM EDT. Full price merchandise excluded. Discount will be automatically applied. Offer may not be redeemed on Theory Outlet channels. Items 40% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Offer cannot be combined with any other promotional offer, or applied to previous purchases. Offer cannot be redeemed for cash or gift cards. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
APPLE PAY EXTRA 10%
*Extra 10% off your purchase is valid from July, 16 2024, at 4:00 a.m. ET to Aug 1, 2024, at 3:59AM ET. Eligible on purchases made using Apple Pay, discount will automatically be applied at checkout at https://www.theory.com/ and the Theory App. Discount may be in addition to an already discounted price of eligible items. Not applicable to shipping and handling charges, gift cards, or applicable taxes. Apple Pay is a registered trademark of Apple Inc.
ESSENTIAL DUOS AND TRIOS
*Choose 2 or 3 of the same marked style in any size or color to receive an additional discount. Applicable styles will be marked. Discount will be auto-applied at checkout. Offer valid in Theory retail stores and online at theory.com in select countries. Offer may not be used at Theory Outlet channels. Items 40% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Sale merchandise sold as is. Offer cannot be combined with any other promotional offer, redeemed for cash or gift cards, or applied to previous purchases. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
WELCOME
*Offer valid for 31 days from date of issue for first-time email subscribers only. Code is valid for one time use only and discount will be applied when your unique promotional code is entered at checkout. Offer valid in Theory U.S. retail stores and online at theory.com in select countries. Offer may not be used at Theory Outlet channels. Offer valid on full priced products only. Sale Merchandise, Theory gift cards, Common Projects products are excluded. Good Wool styles H0101113, J0701615, N1001212, H0101234, I0001201, I0301199 are excluded. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. In-store gift with purchase is only valid for first-time customers. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
FIRST IN APP PURCHASE
*Discount will be applied when your promotional code is entered at checkout and code is valid for one time use only. Offer valid in the Theory App. Select merchandise, Theory gift cards, Common Projects products and sale merchandise are excluded. Good Wool styles H0101113, J0701615, H0101234, H0101632, I0001201, I0301199 are excluded. Offer can be combined with select other promotional offers. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
STUDENT & GRADUATE DISCOUNT
15% off select full-priced merchandise. Discount only open to students and graduates (within 5 years) with valid identification. Offer valid only on theory.com, may not be used at Theory stores, Theoryoutlet.com or Theory Outlet stores. Select merchandise, Theory gift cards, Common Projects products and sale merchandise are excluded. Offer cannot be combined with any other promotional offers. Offer cannot be redeemed for cash or gift cards, or applied to previous purchases. Items 40% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Only valid in the United States. Some exclusions may apply. For questions, please contact clientservice@theory.com. Offer terms are subject to change.