Introducing Good Wool

Our most environmentally responsible collection to date, Good Wool is made from premium, traceable Australian merino wool that is woven at a century-old Italian mill using the latest energy-saving technology. Soft and lightweight with a bit of stretch, it is mindfully manufactured from start to finish.

Strong Suits

Cut to look sharp and feel comfortable, our Good Wool suiting is slim but never restrictive. Featuring biodegradable cupro linings and buttons made from renewable corozo nuts, this is our most meaningful innovation, yet.

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Get Moving

Good Wool begins with extra fine, top quality traceable Australian merino wool that’s woven with just enough stretch at a world-renowned, eco-conscious Italian mill. The result: a lightweight, breathable wool that performs beautifully.

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Straight from the Source

On the Beaufront Farm in Tasmania, where we get our wool, the von Bibra family are fourth-generation sheep runners: Deeply committed to both the animals and the Earth, they produce ethically grown, extra fine merino wool from a free-roaming herd. Nurturing the farm’s bio-diversity, owners Julian and Annabel von Bibra practice environmental stewardship in partnership with the Bush Heritage and Tasmanian Land Conservancy. Today, the von Bibras also offer training in the Beaufront traditions of animal welfare and care.