Theory at Your Service

From personal styling by appointment to our in-home try-on program, explore our latest services offered in stores and online.

Theory Edit

The Theory Edit

Personal styling for an exceptional wardrobe. Enjoy our risk-free at-home try-on service from the comfort of your home.

Receive a selection of our latest styles—curated just for you and delivered straight to your door. Keep what you love. Return what you don’t. All at no additional cost.

How It Works

  • A Theory stylist will connect with you to outline your fit, style preferences, and wardrobe needs and curate a selection of styles accordingly.
  • Your personalized edit will be delivered to your home via same-day or second-day service. You have 14 days to decide what to keep or return.
  • If you’d like to keep everything in the box, there is no action required. Theory will automatically charge your credit card on the 14th day.
  • If you’d like to return an item, it must be dropped off at your nearest Theory store or sent to us and postmarked by the 14th day to avoid incurring charges. Theory will only charge your credit card for the items you keep.

Click here to get started; plus receive 15% off your first Theory Edit.

by Appointment

By Appointment & Virtual Styling

Our Theory stylists are available to work one-on-one with you to assist with your holiday shopping, recommend pieces, or curate entire looks to suit your needs and schedule. Shop one-on-one with a stylist at your local store, complete with a reserved dressing room, or book a virtual styling session from the comfort of your home.

Plus, enjoy 15% off items purchased from your first session.

Click here to schedule an in-store appointment.

Click here to schedule a virtual styling appointment.

Questions? Please email for assistance with all your shopping needs.

Theory Edit

Smart Gift

Take the guesswork out of gifting—with SmartGift. Simply select an item from our site to send to a friend via email, they choose their size and color preference (or exchange it for something of equal value), and we ship it.

Click here to learn more and get started.

Online Only

by Appointment

Gift Cards & E-Gift Cards

Our standard and digital gift cards can be purchased in denominations of up to $1,000. E-gift cards are sent directly to the recipient’s inbox, making them the perfect last-minute purchase. Pair with an in-store appointment or virtual styling session for the gift of an ultimate shopping experience.

Click here to send a gift card.

Online & In Stores

Gift Wrap

Gift Wrap

Dress up your holiday gifts with our signature
white gift boxes and velvet
ribbon—complimentary with any purchase.

Online & In Stores

Theory Edit


We offer complimentary alterations to select My Theory loyalty members on Theory purchases.

Email to learn more.

Click here to find your local Theory store.

In Stores Only

*In order to continue to protect our community, our complimentary alterations service has been temporarily suspended due to new in-store protocols.