Theory At Your Service

From personal styling by appointment to complimentary alterations, explore our latest services offered in stores and online.

FIND A STORE

Gift Cards & E-Gift Cards

Our standard gift and digital gift cards can be purchased in denominations of up to $1000. E-Gift cards are sent directly to the recipient’s inbox, making them the perfect last-minute purchase.

Online & In Stores

Gift Wrap

Our signature white gift boxes and velvet ribbon are complimentary with any purchase.

Online & In Stores

SmartGift

SmartGift helps to turn your gifting inspiration into reality. By choosing to send someone a SmartGift, gift recipients can pick their size or color, eliminating gift exchanges and returns later.

Online Only

Alterations

We offer complimentary alterations (in stores only) to select MyTheory program members on Theory purchases.

Learn more about our alterations offering or email concierge@theory.com for more information.

Find Your local Theory Store.

By Appointment

Our personal stylists are available to work one-on-one with you to recommend pieces or put together entire looks to suit your needs and schedule.

In Stores Only

Please email concierge@theory.com for more information.

Click here to find you local Theory store.

Theory Edit

Our home try-on program makes it easy to shop at your convenience. Find your perfect fit, explore new arrivals specially curated for you, receive remote personal styling advice, and return what you don’t like, at no additional cost.

In Stores Only

Please email TheoryEdit@Theory.com for more information.

Click here to find you local Theory store.