Friends + Family | 25% Off*.
SHOP WOMEN - SHOP MEN
15% Off* First In App Purchase - Use Code APP15.
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Circle Wool
In an effort to shift toward circular design and systems thinking and to take responsibility for the waste we produce, our fabric research and development, sustainability, and production teams collaborated with factory and mill partners to create a fabric made with repurposed wool Theory scraps and recycled wool.
High-Waist Straight-Leg Pant in Good Wool
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Added to Bag
25% Off Applied
Treeca Full Length Pant in Good Wool
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Added to Bag
25% Off Applied
High-Waist Straight-Leg Pant in Good Wool
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Added to Bag
25% Off Applied
Short-Sleeve Shirt Dress in Good Cotton
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Added to Bag
25% Off Applied
Sylvain Shirt in Good Cotton
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Added to Bag
25% Off Applied
Precise Tee in Luxe Cotton Jersey
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Added to Bag
25% Off Applied
Treeca Pull-On Pant in Good Linen
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Added to Bag
25% Off Applied
V-Neck Volume Dress in Good Linen
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Added to Bag
25% Off Applied
Boxy Patch Pocket Blazer in Good Linen
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Added to Bag
25% Off Applied
Belted Military Dress in Good Linen
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Added to Bag
25% Off Applied
More Do-Good Fabrics
Discover materials with sustainable components that are on their way to full traceability by 2025.
Cropped Kick Pant in Stretch Cotton-Blend
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Added to Bag
25% Off Applied
Crewneck Cardigan in Regal Wool
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Added to Bag
25% Off Applied
Mock Neck Sweater Shell in Regal Wool
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Added to Bag
25% Off Applied
Zaine Pant in Stretch Cotton
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Added to Bag
25% Off Applied
Women's Good Collection
Conscious by design.
Environmentally and socially conscious signature fabrics embody the innovations and efforts that define our brand.
Men's Good Collection
Conscious by design.
Environmentally and socially conscious signature fabrics embody the innovations and efforts that define our brand.
Sylvain Shirt in Good Cotton
Size
Added to Bag
25% Off Applied
Sylvain Shirt in Good Cotton
Size
Added to Bag
25% Off Applied
Sylvain Shirt in Good Cotton
Size
Added to Bag
25% Off Applied
Sylvain Shirt in Good Cotton
Size
Added to Bag
25% Off Applied
The Good Collection
We’re building sustainability into our DNA beginning with raw materials. Our most-used fibers—cotton, wool, and linen—are sourced from environmentally and socially responsible farms. These fibers are transformed into our signature Good fabrics by mills focused on reducing the impact of their manufacturing processes.
Short-Sleeve Sweater in Regal Wool
Size
Added to Bag
25% Off Applied
Treeca Pull-On Pant in Admiral Crepe
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Added to Bag
25% Off Applied
Etiennette Blazer in Good Wool
Size
Added to Bag
25% Off Applied
Exclusions
FRIENDS + FAMILY
*25% off select styles online at theory.com in select countries through April 2, 2024 at 3:59AM EDT. Discount will be auto-applied to the eligible items. Offer may not be used at Theory Outlet channels. Sale merchandise is included. Select merchandise is excluded. Items 41% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Sale merchandise sold as is. Offer cannot be combined with any other promotional offer, or applied to previous purchases. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
WELCOME
*Offer valid for 31 days from date of issue for first-time email subscribers only. Code is valid for one time use only and discount will be applied when your unique promotional code is entered at checkout. Offer valid in Theory U.S. retail stores and online at theory.com in select countries. Offer may not be used at Theory Outlet channels. Offer valid on full priced products only. Sale Merchandise, Theory gift cards, Common Projects products are excluded. Good Wool styles H0101113, J0701615, H0101234, H0101632, I0001201, I0301199 are excluded. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. In-store gift with purchase is only valid for first-time customers. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
FIRST IN APP PURCHASE
*Discount will be applied when your promotional code is entered at checkout and code is valid for one time use only. Offer valid in the Theory App. Select merchandise, Theory gift cards, Common Projects products and sale merchandise are excluded. Good Wool styles H0101113, J0701615, H0101234, H0101632, I0001201, I0301199 are excluded. Offer can be combined with select other promotional offers. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. Items 41% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Sale merchandise sold as is. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
*25% off select styles online at theory.com in select countries through April 2, 2024 at 3:59AM EDT. Discount will be auto-applied to the eligible items. Offer may not be used at Theory Outlet channels. Sale merchandise is included. Select merchandise is excluded. Items 41% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Sale merchandise sold as is. Offer cannot be combined with any other promotional offer, or applied to previous purchases. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
WELCOME
*Offer valid for 31 days from date of issue for first-time email subscribers only. Code is valid for one time use only and discount will be applied when your unique promotional code is entered at checkout. Offer valid in Theory U.S. retail stores and online at theory.com in select countries. Offer may not be used at Theory Outlet channels. Offer valid on full priced products only. Sale Merchandise, Theory gift cards, Common Projects products are excluded. Good Wool styles H0101113, J0701615, H0101234, H0101632, I0001201, I0301199 are excluded. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. In-store gift with purchase is only valid for first-time customers. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
FIRST IN APP PURCHASE
*Discount will be applied when your promotional code is entered at checkout and code is valid for one time use only. Offer valid in the Theory App. Select merchandise, Theory gift cards, Common Projects products and sale merchandise are excluded. Good Wool styles H0101113, J0701615, H0101234, H0101632, I0001201, I0301199 are excluded. Offer can be combined with select other promotional offers. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. Items 41% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Sale merchandise sold as is. For questions, please contact clientservice@theory.com. Offer terms are subject to change.