Extra 20% Off Markdowns* | SHOP WOMEN - SHOP MEN
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Now Trending: Black and White Dressing
There’s nothing boring about this monochrome moment.
As monochrome styling continues to trend, we turn our attention to the perennial power combo: black and white. We love how this pairing walks the line between classic and modern, professional and elegant. Its simplicity and versatility, as well as how easily it leverages wardrobe staples, highlights the power of minimalism and personal style at the core of Theory.
The trick to elevating this foolproof pairing is to reimagine established outfit formulas. Try swapping a usually-black essential, like outerwear, for white instead. Our minimalist Oaklane trench adds fluidity to tailoring, but in stark white transforms the look into a fashion moment. Or, lean into classic pairings like our sharply tailored Demitria pant and Etiennette blazer and let an oversized, white boyfriend shirt imbue the look with an undone ease that feels fresh.
Bottom line: black and white is a reliable recipe for cool, seasonless style, so have fun remixing your essentials for a high contrast statement that can’t go wrong
Exclusions
*Extra 20% off select sale styles online at theory.com in select countries through February 18, 2025 at 3:59AM EDT. Full price merchandise excluded. Discount will be automatically applied. Offer may not be redeemed on Theory Outlet channels. Items 40% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Offer cannot be combined with any other promotional offer, or applied to previous purchases. Offer cannot be redeemed for cash or gift cards. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
ESSENTIAL DUOS AND TRIOS
*Choose 2 or 3 of the same marked style in any size or color to receive an additional discount. Applicable styles will be marked. Discount will be auto-applied at checkout. Offer valid in Theory retail stores and online at theory.com in select countries. Offer may not be used at Theory Outlet channels. Items 40% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Sale merchandise sold as is. Offer cannot be combined with any other promotional offer, redeemed for cash or gift cards, or applied to previous purchases. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
WELCOME
*Offer valid for 31 days from date of issue for first-time email subscribers only. Code is valid for one time use only and discount will be applied when your unique promotional code is entered at checkout. Offer valid in Theory U.S. retail stores and online at theory.com in select countries. Offer may not be used at Theory Outlet channels. Offer valid on full priced products only. Sale Merchandise, Theory gift cards, Common Projects products are excluded. Good Wool styles H0101113, J0701615, N1001212, H0101234, I0001201, I0301199 are excluded. Offer can be combined with select other promotional offers. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. In-store gift with purchase is only valid for first-time customers. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
FIRST IN APP PURCHASE
*Discount will be applied when your promotional code is entered at checkout and code is valid for one time use only. Offer valid in the Theory App. Select merchandise, Theory gift cards, Common Projects products and sale merchandise are excluded. Good Wool styles H0101113, J0701615, H0101234, H0101632, I0001201, I0301199 are excluded. Offer can be combined with select other promotional offers. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
STUDENT & GRADUATE DISCOUNT
15% off select full-priced merchandise. Discount only open to students and graduates (within 5 years) with valid identification. Offer valid only on theory.com, may not be used at Theory stores, Theoryoutlet.com or Theory Outlet stores. Select merchandise, Theory gift cards, Common Projects products and sale merchandise are excluded. Offer cannot be combined with any other promotional offers. Offer cannot be redeemed for cash or gift cards, or applied to previous purchases. Items 40% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Only valid in the United States. Some exclusions may apply. For questions, please contact clientservice@theory.com. Offer terms are subject to change.