15% Off* First In App Purchase - Use Code APPX15. DOWNLOAD
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The Denim Edit
Our refined selection of instant classics.
Our Jean Theory
Throughout our denim selection, there is one universal theme: a commitment to quality. Whether it’s our post-consumer recycled denim or 100% cotton denim from a leading Japanese mill, we believe the best style starts with the right fabric.
The Perfect Pair
We’ve dedicated nearly 30 years to perfecting pant silhouettes; now it’s time for jeans. From on-trend barrels to our bestselling high-waist straight-leg, there’s a style for everyone.
Dressed Up Denim
Tailored silhouettes in more casual fabrications like denim yield a new kind of versatility. Effortlessly dressed up or down, layered or worn solo, this is the dress you’ll reach for again and again.
All Denim Everything
When in doubt, go all-in on head-to-toe denim. This monochromatic moment feels like a new kind of suit.
Non-Denim Denim
When you wish you were wearing jeans but can’t, turn to Neoteric Twill. This signature fabric innovation delivers the same comfort, weight, and structure as denim, but with a more polished appearance so no one has to know.
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Exclusions
*Choose 2 or 3 of the same marked style in any size or color to receive an additional discount. Applicable styles will be marked. Discount will be auto-applied at checkout. Offer valid in Theory retail stores and online at theory.com in select countries. Offer may not be used at Theory Outlet channels. Items 40% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Sale merchandise sold as is. Offer cannot be combined with any other promotional offer, redeemed for cash or gift cards, or applied to previous purchases. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
WELCOME
*Offer valid for 31 days from date of issue for first-time email subscribers only. Code is valid for one time use only and discount will be applied when your unique promotional code is entered at checkout. Offer valid in Theory U.S. retail stores and online at theory.com in select countries. Offer may not be used at Theory Outlet channels. Offer valid on full priced products only. Sale Merchandise, Theory gift cards, Common Projects products are excluded. Good Wool styles H0101113, J0701615, N1001212, H0101234, I0001201, I0301199 are excluded. Offer can be combined with select other promotional offers. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. In-store gift with purchase is only valid for first-time customers. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
FIRST IN APP PURCHASE
*Discount will be applied when your promotional code is entered at checkout and code is valid for one time use only. Offer valid in the Theory App. Select merchandise, Theory gift cards, Common Projects products and sale merchandise are excluded. Good Wool styles H0101113, J0701615, H0101234, H0101632, I0001201, I0301199 are excluded. Offer can be combined with select other promotional offers. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
STUDENT & GRADUATE DISCOUNT
15% off select full-priced merchandise. Discount only open to students and graduates (within 5 years) with valid identification. Offer valid only on theory.com, may not be used at Theory stores, Theoryoutlet.com or Theory Outlet stores. Select merchandise, Theory gift cards, Common Projects products and sale merchandise are excluded. Offer cannot be combined with any other promotional offers. Offer cannot be redeemed for cash or gift cards, or applied to previous purchases. Items 40% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Only valid in the United States. Some exclusions may apply. For questions, please contact clientservice@theory.com. Offer terms are subject to change.