End of Season Sale
Up to 60% off
+ AN EXTRA 25% OFF*
Online + in store
Select countries
Select countries
Defined by striking simplicity, polished knits
and versatile pants take the lead.
and versatile pants take the lead.
Bold patterns and colors make an entrance into the new year.
Theory At Your Service
From one-on-one Virtual Styling appointments to The Theory Edit, our
in-home try-on program, it’s easier than ever to receive personalized
service from the comfort of home.
in-home try-on program, it’s easier than ever to receive personalized
service from the comfort of home.
Best Sellers
*Up to 60% off select merchandise, prices as marked. Extra 25% off will be auto-applied at checkout only on select sale merchandise. Offer valid in Theory U.S. retail stores and online at theory.com in select countries. Offer may not be used at Theory Outlet channels. Items 41% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Sale merchandise sold as is. Essential Wardrobe is excluded. Offer can be combined with select other promotional offers. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
**Enter your unique code at checkout for $50 off your purchase of $250 or more. Offer expires in 30 days and may not be redeemed for cash or gift cards or applied to previous purchases. Discount valid only on theory.com in the U.S. and may not be used in Theory U.S. retail stores or at Theory Outlet channels. Some exclusions may apply. Offer terms are subject to change.
†For every Theory x Girl Up tee sold, Theory will donate a percentage of proceeds directly to Girl Up, up to a $15,275 USD maximum donation. Valid on purchases made in Theory full-price retail stores and online at theory.com in the U.S., U.K., and France. For questions, please contact clientservice@theory.com. Donation terms are subject to change.
*Offer valid for 31 days from date of issue for first-time email subscribers only. Discount will be applied when your unique promotional code is entered at checkout. Offer valid in Theory U.S. retail stores and online at theory.com in the U.S. only. Offer may not be used at Theory Outlet channels. Theory gift cards and final sale merchandise (41% off or higher) are excluded. Offer can be combined with select other promotional offers. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. Items 41% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Sale merchandise sold as is. In-store gift with purchase is only valid for first-time customers. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
**Enter your unique code at checkout for $50 off your purchase of $250 or more. Offer expires in 30 days and may not be redeemed for cash or gift cards or applied to previous purchases. Discount valid only on theory.com in the U.S. and may not be used in Theory U.S. retail stores or at Theory Outlet channels. Some exclusions may apply. Offer terms are subject to change.
†For every Theory x Girl Up tee sold, Theory will donate a percentage of proceeds directly to Girl Up, up to a $15,275 USD maximum donation. Valid on purchases made in Theory full-price retail stores and online at theory.com in the U.S., U.K., and France. For questions, please contact clientservice@theory.com. Donation terms are subject to change.
*Offer valid for 31 days from date of issue for first-time email subscribers only. Discount will be applied when your unique promotional code is entered at checkout. Offer valid in Theory U.S. retail stores and online at theory.com in the U.S. only. Offer may not be used at Theory Outlet channels. Theory gift cards and final sale merchandise (41% off or higher) are excluded. Offer can be combined with select other promotional offers. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. Items 41% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Sale merchandise sold as is. In-store gift with purchase is only valid for first-time customers. For questions, please contact clientservice@theory.com. Offer terms are subject to change.