Extra 20% Off Sale* | SHOP WOMEN - SHOP MEN
15% Off* First In App Purchase - Use Code APPX15. Download
Select an Appointment Type
Which appointment type would you like?
In-Store Appointment
Shop one-on-one with a stylist at your local store, complete with a reserved dressing room.
60 minutes
Virtual Appointment
Shop virtually with a stylist on your device from the comfort of your own home.
60 minutes
Exclusions
EXTRA 20% OFF
*Extra 20% off select sale styles online at theory.com through May 28th, 2025 at 3:59AM EDT. Discount will be auto-applied to the eligible items. Offer may not be used at Theory Outlet channels. Select merchandise is excluded. Items 40% off and higher are FINAL SALE and are not eligible for return, or credit. Final Sale items can only be exchanged for a different size of the same style & color, subject to availability. Sale merchandise sold as is. Offer cannot be combined with any other promotional offer, or applied to previous purchases. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
C.O BIGELOW + THEORY - 15% OFF
*Discount will be applied when your promotional code is entered at checkout and code is valid for one time use only. Valid only at C.O Bigelow and Theory full-price retail stores and online through June 11,2025. Select merchandise, Theory gift cards, Common Projects products and sale merchandise are excluded. Offer cannot be combined with any other promotional offer. Items 40% off and higher are FINAL SALE and are not eligible for return, or credit. Final Sale items can only be exchanged for a different size of the same style & color, subject to availability. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
ESSENTIAL DUOS AND TRIOS
*Choose 2 or 3 of the same marked style in any size or color to receive an additional discount. Applicable styles will be marked. Discount will be auto-applied at checkout. Offer valid in Theory retail stores and online at theory.com in select countries. Offer may not be used at Theory Outlet channels. Items 40% off and higher are FINAL SALE and are not eligible for return, or credit. Final Sale items can only be exchanged for a different size of the same style & color, subject to availability. Sale merchandise sold as is. Offer cannot be combined with any other promotional offer, redeemed for cash or gift cards, or applied to previous purchases. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
WELCOME
*Offer valid for 31 days from date of issue for first-time email subscribers only. Code is valid for one time use only and discount will be applied when your unique promotional code is entered at checkout. Offer valid in Theory U.S. retail stores and online at theory.com in select countries. Offer may not be used at Theory Outlet channels. Offer valid on full priced products only. Sale Merchandise, Theory gift cards, Common Projects products are excluded. Offer can be combined with select other promotional offers. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. In-store gift with purchase is only valid for first-time customers. Items 40% off and higher are FINAL SALE and are not eligible for return, or credit. Final Sale items can only be exchanged for a different size of the same style & color, subject to availability. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
FIRST IN APP PURCHASE
*Discount will be applied when your promotional code is entered at checkout and code is valid for one time use only. Offer valid in the Theory App. Select merchandise, Theory gift cards, Common Projects products and sale merchandise are excluded. Offer can be combined with select other promotional offers. Items 40% off and higher are FINAL SALE and are not eligible for return, or credit. Final Sale items can only be exchanged for a different size of the same style & color, subject to availability. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
STUDENT & GRADUATE DISCOUNT
15% off select full-priced merchandise. Discount only open to students and graduates (within 5 years) with valid identification. Offer valid only on theory.com, may not be used at Theory stores, Theoryoutlet.com or Theory Outlet stores. Select merchandise, Theory gift cards, Common Projects products and sale merchandise are excluded. Offer cannot be combined with any other promotional offers. Offer cannot be redeemed for cash or gift cards, or applied to previous purchases. Items 40% off and higher are FINAL SALE and are not eligible for return, or credit. Final Sale items can only be exchanged for a different size of the same style & color, subject to availability. Only valid in the United States. Some exclusions may apply. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
*Extra 20% off select sale styles online at theory.com through May 28th, 2025 at 3:59AM EDT. Discount will be auto-applied to the eligible items. Offer may not be used at Theory Outlet channels. Select merchandise is excluded. Items 40% off and higher are FINAL SALE and are not eligible for return, or credit. Final Sale items can only be exchanged for a different size of the same style & color, subject to availability. Sale merchandise sold as is. Offer cannot be combined with any other promotional offer, or applied to previous purchases. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
C.O BIGELOW + THEORY - 15% OFF
*Discount will be applied when your promotional code is entered at checkout and code is valid for one time use only. Valid only at C.O Bigelow and Theory full-price retail stores and online through June 11,2025. Select merchandise, Theory gift cards, Common Projects products and sale merchandise are excluded. Offer cannot be combined with any other promotional offer. Items 40% off and higher are FINAL SALE and are not eligible for return, or credit. Final Sale items can only be exchanged for a different size of the same style & color, subject to availability. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
ESSENTIAL DUOS AND TRIOS
*Choose 2 or 3 of the same marked style in any size or color to receive an additional discount. Applicable styles will be marked. Discount will be auto-applied at checkout. Offer valid in Theory retail stores and online at theory.com in select countries. Offer may not be used at Theory Outlet channels. Items 40% off and higher are FINAL SALE and are not eligible for return, or credit. Final Sale items can only be exchanged for a different size of the same style & color, subject to availability. Sale merchandise sold as is. Offer cannot be combined with any other promotional offer, redeemed for cash or gift cards, or applied to previous purchases. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
WELCOME
*Offer valid for 31 days from date of issue for first-time email subscribers only. Code is valid for one time use only and discount will be applied when your unique promotional code is entered at checkout. Offer valid in Theory U.S. retail stores and online at theory.com in select countries. Offer may not be used at Theory Outlet channels. Offer valid on full priced products only. Sale Merchandise, Theory gift cards, Common Projects products are excluded. Offer can be combined with select other promotional offers. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. In-store gift with purchase is only valid for first-time customers. Items 40% off and higher are FINAL SALE and are not eligible for return, or credit. Final Sale items can only be exchanged for a different size of the same style & color, subject to availability. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
FIRST IN APP PURCHASE
*Discount will be applied when your promotional code is entered at checkout and code is valid for one time use only. Offer valid in the Theory App. Select merchandise, Theory gift cards, Common Projects products and sale merchandise are excluded. Offer can be combined with select other promotional offers. Items 40% off and higher are FINAL SALE and are not eligible for return, or credit. Final Sale items can only be exchanged for a different size of the same style & color, subject to availability. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
STUDENT & GRADUATE DISCOUNT
15% off select full-priced merchandise. Discount only open to students and graduates (within 5 years) with valid identification. Offer valid only on theory.com, may not be used at Theory stores, Theoryoutlet.com or Theory Outlet stores. Select merchandise, Theory gift cards, Common Projects products and sale merchandise are excluded. Offer cannot be combined with any other promotional offers. Offer cannot be redeemed for cash or gift cards, or applied to previous purchases. Items 40% off and higher are FINAL SALE and are not eligible for return, or credit. Final Sale items can only be exchanged for a different size of the same style & color, subject to availability. Only valid in the United States. Some exclusions may apply. For questions, please contact clientservice@theory.com. Offer terms are subject to change.