Friends + Family | 25% Off*.
SHOP WOMEN - SHOP MEN
15% Off* First In App Purchase - Use Code APP15.
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Good Collection
Consciously designed, our Good collection is cut from our signature soft wool and breathable cotton. Discover timeless styles putting elegance and comfort at the forefront.
Products
Good Wool
Crewneck Sweater in Regal Wool
Size
Added to Bag
25% Off Applied
Crewneck Sweater in Regal Wool
Size
Added to Bag
25% Off Applied
Crewneck Sweater in Regal Wool
Size
Added to Bag
25% Off Applied
Good Cotton
The Albini mill in Bergamo, Italy is operated by the fifth generation of the family that founded it. Under their stewardship the mill has overhauled its energy consumption resulting in an annual reduction of 8,000,000 kWh, equivalent to the yearly energy use of 2,700 households. In addition, the mill has cut its annual water used by 46,000m3, enough to fill 18 Olympic size swimming pools.
Sylvain Shirt in Good Cotton
Size
Added to Bag
25% Off Applied
Sylvain Shirt in Good Cotton
Size
Added to Bag
25% Off Applied
Sylvain Shirt in Good Cotton
Size
Added to Bag
25% Off Applied
Sylvain Shirt in Good Cotton
Size
Added to Bag
25% Off Applied
Exclusions
FRIENDS + FAMILY
*25% off select styles online at theory.com in select countries through April 2, 2024 at 3:59AM EDT. Discount will be auto-applied to the eligible items. Offer may not be used at Theory Outlet channels. Sale merchandise is included. Select merchandise is excluded. Items 41% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Sale merchandise sold as is. Offer cannot be combined with any other promotional offer, or applied to previous purchases. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
WELCOME
*Offer valid for 31 days from date of issue for first-time email subscribers only. Code is valid for one time use only and discount will be applied when your unique promotional code is entered at checkout. Offer valid in Theory U.S. retail stores and online at theory.com in select countries. Offer may not be used at Theory Outlet channels. Offer valid on full priced products only. Sale Merchandise, Theory gift cards, Common Projects products are excluded. Good Wool styles H0101113, J0701615, H0101234, H0101632, I0001201, I0301199 are excluded. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. In-store gift with purchase is only valid for first-time customers. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
FIRST IN APP PURCHASE
*Discount will be applied when your promotional code is entered at checkout and code is valid for one time use only. Offer valid in the Theory App. Select merchandise, Theory gift cards, Common Projects products and sale merchandise are excluded. Good Wool styles H0101113, J0701615, H0101234, H0101632, I0001201, I0301199 are excluded. Offer can be combined with select other promotional offers. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. Items 41% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Sale merchandise sold as is. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
*25% off select styles online at theory.com in select countries through April 2, 2024 at 3:59AM EDT. Discount will be auto-applied to the eligible items. Offer may not be used at Theory Outlet channels. Sale merchandise is included. Select merchandise is excluded. Items 41% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Sale merchandise sold as is. Offer cannot be combined with any other promotional offer, or applied to previous purchases. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
WELCOME
*Offer valid for 31 days from date of issue for first-time email subscribers only. Code is valid for one time use only and discount will be applied when your unique promotional code is entered at checkout. Offer valid in Theory U.S. retail stores and online at theory.com in select countries. Offer may not be used at Theory Outlet channels. Offer valid on full priced products only. Sale Merchandise, Theory gift cards, Common Projects products are excluded. Good Wool styles H0101113, J0701615, H0101234, H0101632, I0001201, I0301199 are excluded. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. In-store gift with purchase is only valid for first-time customers. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
FIRST IN APP PURCHASE
*Discount will be applied when your promotional code is entered at checkout and code is valid for one time use only. Offer valid in the Theory App. Select merchandise, Theory gift cards, Common Projects products and sale merchandise are excluded. Good Wool styles H0101113, J0701615, H0101234, H0101632, I0001201, I0301199 are excluded. Offer can be combined with select other promotional offers. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. Items 41% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Sale merchandise sold as is. For questions, please contact clientservice@theory.com. Offer terms are subject to change.