Good Collection
Versatile silhouettes crafted from responsibly sourced, sustainably made fabrics—designed to make a positive impact on our people and planet.
Good Linen
Good Linen continues the centuries-long tradition of linen as one of the most Earth- conscious fabrics, needing little irrigation, producing minimal waste, and providing natural soil fertilization.
We have a long relationship with Marini—they first developed a stretch linen for us more than 20 years ago.
Airy and light, with excellent stretch and recovery, it’s the quintessential summer fabric.
The Marini mill in Prato, Italy, has been family-owned and operated since 1945 and uses state-of-the-art technology that Marini certifies is compliant with strict EU regulations regarding water purification and chemical management.
Good Wool
Good Wool is premium merino wool that is fully traceable to the farm. Sourced from responsible wool growers in Tasmania and South America and woven by an eco-conscious mill in Italy, this is wool that is consciously manufactured from start to finish.
The Tollegno 1900 mill, where Good Wool is woven, sources wool from farms that can prove that the animals in their care are well provided for and free from discomfort or harm. In addition, these farms practice strict land management and environmental conservation.
Tollegno 1900 uses energy generated by solar panels and water turbines powered by the Alpine river that runs alongside its walls.
Tollegno 1900 uses energy generated by solar panels and water turbines powered by the Alpine river that runs alongside its walls.
Good Cotton
Less than 1% of the world’s cotton crop is SUPIMA®. Our Supima cotton is American grown on farms like the Boswell farm in California, which practices precision agriculture.
This means that the cotton is farmed with highly efficient and proficient practices to maximize the output and its quality while minimizing inputs.
The Boswell farm follows advanced farming practices that include rotating between cotton and food crops to maintain the health of the land.
The Albini mill in Bergamo, Italy is operated by the fifth generation of the family that founded it. Under their stewardship the mill has overhauled its energy consumption resulting in an annual reduction of 8,000,000 kWh, equivalent to the yearly energy use of 2,700 households. In addition, the mill has cut its annual water used by 46,000m3, enough to fill 18 Olympic size swimming pools.
**Enter the code LOVEDAD at checkout for $50 off your purchase of $200 or more. Offer expires on June 21st at 3:59AM EDT and may not be redeemed for cash or gift cards or applied to previous purchases. Discount valid only on theory.com in select countries and in Theory U.S. retail stores. Offer may not be used on outlet.theory.com or at Theory Outlet stores. Exclusions include, but are not limited to sale items, Essential Trios and Essential Duos, and Get the Look. Offer cannot be combined with loyalty, welcome, refer-a-friend, or birthday offers. Offer terms are subject to change.
**Prices as marked on select merchandise. Offer valid in Theory U.S. retail stores and online at theory.com in select countries. Offer may not be used at Theory Outlet channels. Items 41% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Sale merchandise sold as is. Offer can be combined with select other promotional offers. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
**Enter your unique code at checkout for $50 off your purchase of $250 or more. Offer expires in 30 days and may not be redeemed for cash or gift cards or applied to previous purchases. Discount valid only on theory.com in the U.S. and may not be used in Theory U.S. retail stores or at Theory Outlet channels. Some exclusions may apply. Offer terms are subject to change.
**Offer valid for 31 days from date of issue for first-time email subscribers only. Discount will be applied when your unique promotional code is entered at checkout. Offer valid in Theory U.S. retail stores and online at theory.com in the U.S. only. Offer may not be used at Theory Outlet channels. Theory gift cards and final sale merchandise (41% off or higher) are excluded. Offer can be combined with select other promotional offers. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. Items 41% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Sale merchandise sold as is. In-store gift with purchase is only valid for first-time customers. For questions, please contact clientservice@theory.com. Offer terms are subject to change.