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From our core philosophy of minimal, elemental design to our innovative fabrics, Theory sits at the intersection of timelessness and progress. To be exceptional, we must strive to be better—not just for our product, but for our world. Amanda Seyfried, Misty Copeland, and Jeremy Pope embody a similar devotion to their craft and a commitment to positive change. They know that style begins with purpose.
Together, we strive for a better tomorrow.
Amanda Seyfried
Amanda Seyfried is an acclaimed Academy Award and Golden Globe-nominated actor and humanitarian. She is a board member of INARA, a non-profit that provides life-saving medical services to children in conflict regions. "It's important for me to be of service to children who don't have the same privileges that my kids have".
Style With Purpose
Jeremy Pope
Jeremy Pope is a Tony and Emmy-nominated actor and advocate. He is inspired by My Brother's Keeper, an initiative that addresses educaton and workforce gaps facing boys and young men of color. "It's important for us to feel valued. To feel seen. To feel respected. To feel important."
Style With Purpose
Misty Copeland
Misty Copeland is a groundbreaking ballerina and the American Ballet Theatre's first Black principal dancer. Her forthcoming, namesake foundation dedicated to making the arts accesible to underrepresented communities. "It is vital for children to have access to the arts—it awakens their cognitive skills and gives them confidence. It allows them to be creative. Every child should have that opportunity.
Style With Purpose
Features
Exclusions
*Up to 40% off select styles online at theory.com in select countries through December 18, 2024 at 3:59AM EDT. Discount will be auto-applied to the eligible items. Offer may not be used at Theory Outlet channels. Sale merchandise is included. Select merchandise is excluded. Items 40% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Sale merchandise sold as is. Offer cannot be combined with any other promotional offer, or applied to previous purchases. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
APP EXCLUSIVE
*Spend $500 to qualify. One gift per purchase. Valid while supplies last. Discount will be auto-applied at checkout in the Theory App. Offer may not be used at Theory Outlet channels. Sale merchandise is included. Select merchandise is excluded. Items 41% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Sale merchandise sold as is. Offer can be combined with select other promotional offers. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
GIFT SET
*Choose 2 or 3 of the gift set style in any size or color to receive a bundle price. Applicable styles will be marked. Discount will be auto-applied at checkout. Offer valid in Theory U.S retail stores and online at theory.com. Offer may not be used at Theory Outlet channels. Items 40% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Sale merchandise sold as is. Offer cannot be combined with any other promotional offer, redeemed for cash or gift cards, or applied to previous purchases. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
ESSENTIAL DUOS AND TRIOS
*Choose 2 or 3 of the same marked style in any size or color to receive an additional discount. Applicable styles will be marked. Discount will be auto-applied at checkout. Offer valid in Theory retail stores and online at theory.com in select countries. Offer may not be used at Theory Outlet channels. Items 40% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Sale merchandise sold as is. Offer cannot be combined with any other promotional offer, redeemed for cash or gift cards, or applied to previous purchases. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
WELCOME
*Offer valid for 31 days from date of issue for first-time email subscribers only. Code is valid for one time use only and discount will be applied when your unique promotional code is entered at checkout. Offer valid in Theory U.S. retail stores and online at theory.com in select countries. Offer may not be used at Theory Outlet channels. Offer valid on full priced products only. Sale Merchandise, Theory gift cards, Common Projects products are excluded. Good Wool styles H0101113, J0701615, N1001212, H0101234, I0001201, I0301199 are excluded. Offer can be combined with select other promotional offers. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. In-store gift with purchase is only valid for first-time customers. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
FIRST IN APP PURCHASE
*Discount will be applied when your promotional code is entered at checkout and code is valid for one time use only. Offer valid in the Theory App. Select merchandise, Theory gift cards, Common Projects products and sale merchandise are excluded. Good Wool styles H0101113, J0701615, H0101234, H0101632, I0001201, I0301199 are excluded. Offer can be combined with select other promotional offers. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
STUDENT & GRADUATE DISCOUNT
15% off select full-priced merchandise. Discount only open to students and graduates (within 5 years) with valid identification. Offer valid only on theory.com, may not be used at Theory stores, Theoryoutlet.com or Theory Outlet stores. Select merchandise, Theory gift cards, Common Projects products and sale merchandise are excluded. Offer cannot be combined with any other promotional offers. Offer cannot be redeemed for cash or gift cards, or applied to previous purchases. Items 40% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Only valid in the United States. Some exclusions may apply. For questions, please contact clientservice@theory.com. Offer terms are subject to change.