Theories Magazine

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Every individual has a theory within—a fundamental idea that shapes how one sees and moves through the world. At Theory, we make clothing that empowers the wearer to reveal these truths, these theories, these ideas.

This debut issue of our magazine is a collection of such ideas, brought to life by the creatives who embody the spirit of our hometown, New York City. Much like the clothing we make, this publication is an homage to the innovation and originality of the city and the people who live here: the artists moving the cultural needle across fashion, cuisine, art, theater, and so much more. Here they share their theories on style, life, work, and what it means to be a New Yorker today.

This debut issue of our magazine is a collection of such ideas, brought to life by the creatives who embody the spirit of our hometown, New York City. Much like the clothing we make, this publication is an homage to the innovation and originality of the city and the people who live here: the artists moving the cultural needle across fashion, cuisine, art, theater, and so much more. Here they share their theories on style, life, work, and what it means to be a New Yorker today.