Friends + Family—25% Off Sitewide*.
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Recycled Wool
Crafted by the innovative Manteco mill in Prato, Italy, our recycled wool is woven with 100% certified recycled fibers sourced from pre-loved garments and high-quality wool scraps. It’s manufactured in a low-impact process that preserves heritage techniques.
Good Wool
Our fully traceable Good Wool is sourced from an environmentally and socially responsible farm in Tasmania, Australia and woven by an eco-conscious mill in Biella, Italy.
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Good Cotton
Good Cotton is crafted with extra long staple SUPIMA® cotton. To ensure that it’s fully traceable, we’ve partnered with Oritain—a company that uses forensic science to verify our cotton fibers from the farm to the factory in Italy.
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Good Linen
Developed over the course of 20 years in partnership with the Marini mill in Prato, Italy, Good Linen is crafted with three fibers: organic linen, eco-conscious viscose created from waste cotton fibers, and partially recycled elastane.
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More Do-Good Fabrics
Discover materials with sustainable components that are on their way to full traceability by 2025.
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The Good Collection
We’re building sustainability into our DNA beginning with raw materials. Our most-used fibers—cotton, wool, and linen—are sourced from environmentally and socially responsible farms. These fibers are transformed into our signature Good fabrics by mills focused on reducing the impact of their manufacturing processes.
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Exclusions
FRIENDS + FAMILY
*25% off your purchase in Theory U.S. retail stores and online at theory.com in select countries through March 30, 2023 at 3:59AM EDT. Discount will be auto-applied at checkout. Offer may not be used at Theory Outlet channels. Sale merchandise is included. Select merchandise is excluded. Items 41% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Sale merchandise sold as is. Offer cannot be combined with any other promotional offer, or applied to previous purchases. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
ESSENTIAL DUOS AND TRIOS
*Choose 2 or 3 of the same marked style in any size or color to receive an additional discount. Applicable styles will be marked. Discount will be auto-applied at checkout. Offer valid in Theory retail stores and online at theory.com in select countries. Offer may not be used at Theory Outlet channels. Items 41% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Sale merchandise sold as is. Offer cannot be combined with any other promotional offer, redeemed for cash or gift cards, or applied to previous purchases. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
ID.ME
*10% off select merchandise. Discount only open to students, alumni, and military with valid identification. Offer valid only on theory.com and at Theory stores, may not be used on Theoryoutlet.com or Theory outlet stores. Select merchandise, Theory gift cards, Common Projects products and sale merchandise are excluded. Offer cannot be combined with any other promotional offers. Offer cannot be redeemed for cash or gift cards, or applied to previous purchases. Items 41% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Only valid in the United States. Some exclusions may apply. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
WELCOME
*Offer valid for 31 days from date of issue for first-time email subscribers only. Code is valid for one time use only and discount will be applied when your unique promotional code is entered at checkout. Offer valid in Theory U.S. retail stores and online at theory.com in select countries. Offer may not be used at Theory Outlet channels. Select merchandise, Theory gift cards, Common Projects products and sale merchandise are excluded. Good Wool styles H0101113, J0701615, H0101234, H0101632, I0001201, I0301199 are excluded. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. In-store gift with purchase is only valid for first-time customers. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
FIRST IN APP PURCHASE
*Discount will be applied when your promotional code is entered at checkout and code is valid for one time use only. Offer valid in the Theory App. Select merchandise, Theory gift cards, Common Projects products and sale merchandise are excluded. Good Wool styles H0101113, J0701615, H0101234, H0101632, I0001201, I0301199 are excluded. Offer can be combined with select other promotional offers. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. Items 41% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Sale merchandise sold as is. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
*25% off your purchase in Theory U.S. retail stores and online at theory.com in select countries through March 30, 2023 at 3:59AM EDT. Discount will be auto-applied at checkout. Offer may not be used at Theory Outlet channels. Sale merchandise is included. Select merchandise is excluded. Items 41% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Sale merchandise sold as is. Offer cannot be combined with any other promotional offer, or applied to previous purchases. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
ESSENTIAL DUOS AND TRIOS
*Choose 2 or 3 of the same marked style in any size or color to receive an additional discount. Applicable styles will be marked. Discount will be auto-applied at checkout. Offer valid in Theory retail stores and online at theory.com in select countries. Offer may not be used at Theory Outlet channels. Items 41% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Sale merchandise sold as is. Offer cannot be combined with any other promotional offer, redeemed for cash or gift cards, or applied to previous purchases. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
ID.ME
*10% off select merchandise. Discount only open to students, alumni, and military with valid identification. Offer valid only on theory.com and at Theory stores, may not be used on Theoryoutlet.com or Theory outlet stores. Select merchandise, Theory gift cards, Common Projects products and sale merchandise are excluded. Offer cannot be combined with any other promotional offers. Offer cannot be redeemed for cash or gift cards, or applied to previous purchases. Items 41% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Only valid in the United States. Some exclusions may apply. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
WELCOME
*Offer valid for 31 days from date of issue for first-time email subscribers only. Code is valid for one time use only and discount will be applied when your unique promotional code is entered at checkout. Offer valid in Theory U.S. retail stores and online at theory.com in select countries. Offer may not be used at Theory Outlet channels. Select merchandise, Theory gift cards, Common Projects products and sale merchandise are excluded. Good Wool styles H0101113, J0701615, H0101234, H0101632, I0001201, I0301199 are excluded. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. In-store gift with purchase is only valid for first-time customers. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
FIRST IN APP PURCHASE
*Discount will be applied when your promotional code is entered at checkout and code is valid for one time use only. Offer valid in the Theory App. Select merchandise, Theory gift cards, Common Projects products and sale merchandise are excluded. Good Wool styles H0101113, J0701615, H0101234, H0101632, I0001201, I0301199 are excluded. Offer can be combined with select other promotional offers. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. Items 41% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Sale merchandise sold as is. For questions, please contact clientservice@theory.com. Offer terms are subject to change.