25% Off Sitewide + Free 2-Day Shipping (Select Expedited at Checkout)*. | SHOP WOMEN - SHOP MEN

App Exclusive: A complimentary wine tote + corkscrew set with your purchase of $500+.* Download

Good Linen

Woven exclusively for Theory by the Marini & Cecconi Mill in Prato, Italy for 25 years, Good Linen is crafted with three fibers: linen sourced from France, viscose created from waste cotton fibers, and recycled elastane.

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Treeca Pull-On Pant in Good Linen

~~Price reduced from $245.00 to~~ $183.75

25% Off Applied + Extra 10% Off in App Cart

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Treeca Pull-On Pant in Good Linen

~~Price reduced from $245.00 to~~ $183.75

25% Off Applied + Extra 10% Off in App Cart

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Treeca Pull-On Pant in Good Linen

~~Price reduced from $245.00 to~~ $183.75

25% Off Applied + Extra 10% Off in App Cart

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High-Waist Wide-Leg Pant in Good Linen

~~Price reduced from $325.00 to~~ $243.75

25% Off Applied + Extra 10% Off in App Cart

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Good Wool

Our Good Wool is sourced from responsible farms in Australia and woven by an eco-conscious mill in Biella, Italy.

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Flared Pant in Good Wool

$215.00

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Treeca Full Length Pant in Good Wool

~~Price reduced from $205.00 to~~ $153.75

25% Off Applied + Extra 10% Off in App Cart

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Treeca Full Length Pant in Good Wool

~~Price reduced from $205.00 to~~ $153.75

25% Off Applied + Extra 10% Off in App Cart

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Treeca Full Length Pant in Good Wool

~~Price reduced from $205.00 to~~ $153.75

25% Off Applied + Extra 10% Off in App Cart

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Good Cotton

Good Cotton is crafted with extra long staple SUPIMA® cotton. We’ve partnered with Oritain,a company that uses forensic science to verify our cotton fibers from the farm to the factory in Italy.

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Fitted Shirt in Good Cotton

~~Price reduced from $195.00 to~~ $146.25

25% Off Applied + Extra 10% Off in App Cart

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Sylvain Shirt in Good Cotton

~~Price reduced from $195.00 to~~ $146.25

25% Off Applied + Extra 10% Off in App Cart

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Tiny Tee in Organic Cotton

~~Price reduced from $75.00 to~~ $56.25

25% Off Applied + Extra 10% Off in App Cart

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Precise Tee in Pima Cotton Jersey

~~Price reduced from $75.00 to~~ $56.25

25% Off Applied + Extra 10% Off in App Cart

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Circle Wool

In an effort to shift toward circular design and systems thinking and to take responsibility for the waste we produce, our fabric research and development, sustainability, and production teams collaborated with factory and mill partners to create a fabric made with repurposed wool Theory scraps and recycled wool.

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Almec Coat in Double-Face Wool-Cashmere

~~Price reduced from $795.00 to~~ $596.25

25% Off Applied + Extra 10% Off in App Cart

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Treeca Pull-On Pant in Admiral Crepe

~~Price reduced from $245.00 to~~ $183.75

25% Off Applied + Extra 10% Off in App Cart

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Turtleneck Sweater in Regal Wool

~~Price reduced from $195.00 to~~ $146.25

25% Off Applied + Extra 10% Off in App Cart

Essential Long-Sleeve Tee in Anemone Modal Jersey

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Essential Long-Sleeve Tee in Anemone Modal Jersey

~~Price reduced from $115.00 to~~ $86.25

25% Off Applied + Extra 10% Off in App Cart

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Carissa Blazer in Good Wool

~~Price reduced from $315.00 to~~ $141.75

25% Off Applied + Extra 10% Off in App Cart

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Etiennette Blazer in Good Wool

~~Price reduced from $345.00 to~~ $258.75

25% Off Applied + Extra 10% Off in App Cart

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Sleeveless Fitted Dress in Good Wool

$245.00

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Carissa Blazer in Good Wool

$315.00

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Sylvain Shirt in Good Cotton

~~Price reduced from $195.00 to~~ $146.25

25% Off Applied + Extra 10% Off in App Cart

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Sylvain Shirt in Good Cotton

~~Price reduced from $195.00 to~~ $146.25

25% Off Applied + Extra 10% Off in App Cart

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Sylvain Shirt in Good Cotton

~~Price reduced from $195.00 to~~ $146.25

25% Off Applied + Extra 10% Off in App Cart

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Sylvain Shirt in Good Cotton

~~Price reduced from $195.00 to~~ $146.25

25% Off Applied + Extra 10% Off in App Cart

View All Men's Good Collection

Clairene Jacket in Double-Face Wool-Cashmere

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Clairene Jacket in Double-Face Wool-Cashmere

~~Price reduced from $595.00 to~~ $357.00

40% Off Applied + Extra 10% Off in App Cart

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Treeca Pull-On Pant in Sleek Flannel

~~Price reduced from $215.00 to~~ $161.25

25% Off Applied + Extra 10% Off in App Cart

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Cropped Flare Pant in Crepe Knit

~~Price reduced from $325.00 to~~ $243.75

25% Off Applied + Extra 10% Off in App Cart

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Treeca Pull-On Pant in Admiral Crepe

~~Price reduced from $245.00 to~~ $183.75

25% Off Applied + Extra 10% Off in App Cart

View All All Good Collections

THE HOLIDAY SALE
*Up to 40% off select styles online at theory.com in select countries through December 18, 2024 at 3:59AM EDT. Discount will be auto-applied to the eligible items. Offer may not be used at Theory Outlet channels. Sale merchandise is included. Select merchandise is excluded. Items 40% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Sale merchandise sold as is. Offer cannot be combined with any other promotional offer, or applied to previous purchases. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. For questions, please contact clientservice@theory.com. Offer terms are subject to change.

FREE 2-DAY SHIPPING
*Free 2-Day Shipping will be auto-applied at checkout on theory.com in the United States through December 19, 2024 at 11:00AM EDT. Offer may not be used on theoryoutlet.com. Select 2-Day Shipping as your shipping option at checkout and offer will auto-apply in cart to receive by the December 24th. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. For questions, please contact clientservice@theory.com. Offer terms are subject to change.

APP EXCLUSIVE
*Spend $500 to qualify. One gift per purchase. Valid while supplies last. Discount will be auto-applied at checkout in the Theory App. Offer may not be used at Theory Outlet channels. Sale merchandise is included. Select merchandise is excluded. Items 41% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Sale merchandise sold as is. Offer can be combined with select other promotional offers. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
*Extra 10% off select styles ONLY when purchased in the Theory App in U.S only. Discount will be auto-applied to the eligible items in cart on the Theory App through December 18, 2024 at 3:59AM EDT. Offer may not be used at Theory Outlet channels. Sale merchandise is included. Select merchandise is excluded. Items 40% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Sale merchandise sold as is. Offer cannot be combined with any other promotional offer, or applied to previous purchases. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. For questions, please contact clientservice@theory.com. Offer terms are subject to change.

GIFT SET
*Choose 2 or 3 of the gift set style in any size or color to receive a bundle price. Applicable styles will be marked. Discount will be auto-applied at checkout. Offer valid in Theory U.S retail stores and online at theory.com. Offer may not be used at Theory Outlet channels. Items 40% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Sale merchandise sold as is. Offer cannot be combined with any other promotional offer, redeemed for cash or gift cards, or applied to previous purchases. For questions, please contact clientservice@theory.com. Offer terms are subject to change.

ESSENTIAL DUOS AND TRIOS
*Choose 2 or 3 of the same marked style in any size or color to receive an additional discount. Applicable styles will be marked. Discount will be auto-applied at checkout. Offer valid in Theory retail stores and online at theory.com in select countries. Offer may not be used at Theory Outlet channels. Items 40% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Sale merchandise sold as is. Offer cannot be combined with any other promotional offer, redeemed for cash or gift cards, or applied to previous purchases. For questions, please contact clientservice@theory.com. Offer terms are subject to change.

WELCOME
*Offer valid for 31 days from date of issue for first-time email subscribers only. Code is valid for one time use only and discount will be applied when your unique promotional code is entered at checkout. Offer valid in Theory U.S. retail stores and online at theory.com in select countries. Offer may not be used at Theory Outlet channels. Offer valid on full priced products only. Sale Merchandise, Theory gift cards, Common Projects products are excluded. Good Wool styles H0101113, J0701615, N1001212, H0101234, I0001201, I0301199 are excluded. Offer can be combined with select other promotional offers. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. In-store gift with purchase is only valid for first-time customers. For questions, please contact clientservice@theory.com. Offer terms are subject to change.

FIRST IN APP PURCHASE
*Discount will be applied when your promotional code is entered at checkout and code is valid for one time use only. Offer valid in the Theory App. Select merchandise, Theory gift cards, Common Projects products and sale merchandise are excluded. Good Wool styles H0101113, J0701615, H0101234, H0101632, I0001201, I0301199 are excluded. Offer can be combined with select other promotional offers. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. For questions, please contact clientservice@theory.com. Offer terms are subject to change.

STUDENT & GRADUATE DISCOUNT
15% off select full-priced merchandise. Discount only open to students and graduates (within 5 years) with valid identification. Offer valid only on theory.com, may not be used at Theory stores, Theoryoutlet.com or Theory Outlet stores. Select merchandise, Theory gift cards, Common Projects products and sale merchandise are excluded. Offer cannot be combined with any other promotional offers. Offer cannot be redeemed for cash or gift cards, or applied to previous purchases. Items 40% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Only valid in the United States. Some exclusions may apply. For questions, please contact clientservice@theory.com. Offer terms are subject to change.

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Good Linen

Treeca Pull-On Pant in Good Linen

Treeca Pull-On Pant in Good Linen

Treeca Pull-On Pant in Good Linen

High-Waist Wide-Leg Pant in Good Linen

Good Wool

Flared Pant in Good Wool

Treeca Full Length Pant in Good Wool

Treeca Full Length Pant in Good Wool

Treeca Full Length Pant in Good Wool

Good Cotton

Fitted Shirt in Good Cotton

Sylvain Shirt in Good Cotton

Tiny Tee in Organic Cotton

Precise Tee in Pima Cotton Jersey

Circle Wool

More Do-Good Fabrics

Almec Coat in Double-Face Wool-Cashmere

Treeca Pull-On Pant in Admiral Crepe

Turtleneck Sweater in Regal Wool

Essential Long-Sleeve Tee in Anemone Modal Jersey

Women's Good Collection

Carissa Blazer in Good Wool

Etiennette Blazer in Good Wool

Sleeveless Fitted Dress in Good Wool

Carissa Blazer in Good Wool

Men's Good Collection

Sylvain Shirt in Good Cotton

Sylvain Shirt in Good Cotton

Sylvain Shirt in Good Cotton

Sylvain Shirt in Good Cotton

The Good Collection

Clairene Jacket in Double-Face Wool-Cashmere

Treeca Pull-On Pant in Sleek Flannel

Cropped Flare Pant in Crepe Knit

Treeca Pull-On Pant in Admiral Crepe

New Arrivals

New Arrivals

Gift Guide

Cashmere Shop

Gift Guide

Sweater Shop

Gift Guide

Gift Guide

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Good Linen

Good Wool

Good Cotton

Circle Wool

More Do-Good Fabrics

Women's Good Collection

Men's Good Collection

The Good Collection