Friends + Family—25% Off Sitewide*. SHOP WOMEN - SHOP MEN

Recycled Wool

Crafted by the innovative Manteco mill in Prato, Italy, our recycled wool is woven with 100% certified recycled fibers sourced from pre-loved garments and high-quality wool scraps. It’s manufactured in a low-impact process that preserves heritage techniques.

Good Wool

Our fully traceable Good Wool is sourced from an environmentally and socially responsible farm in Tasmania, Australia and woven by an eco-conscious mill in Biella, Italy.

+11

~~Price reduced from $195.00 to~~ $146.25

Crewneck Sweater in Regal Wool

~~Price reduced from $195.00 to~~ $146.25

25% Off Applied

$315.00

Carissa Blazer in Good Wool

$315.00

~~Price reduced from $395.00 to~~ $296.25

Sleeveless Jumpsuit in Good Wool

~~Price reduced from $395.00 to~~ $296.25

25% Off Applied

~~Price reduced from $395.00 to~~ $296.25

Belted Shirt Dress in Good Wool

~~Price reduced from $395.00 to~~ $296.25

25% Off Applied

View All Good Wool

Good Cotton

Good Cotton is crafted with extra long staple SUPIMA® cotton. To ensure that it’s fully traceable, we’ve partnered with Oritain—a company that uses forensic science to verify our cotton fibers from the farm to the factory in Italy.

~~Price reduced from $75.00 to~~ $56.25

Tiny Tee in Organic Cotton

~~Price reduced from $75.00 to~~ $56.25

25% Off Applied

~~Price reduced from $75.00 to~~ $56.25

Tiny Tee in Organic Cotton

~~Price reduced from $75.00 to~~ $56.25

25% Off Applied

~~Price reduced from $75.00 to~~ $56.25

Tiny Tee in Organic Cotton

~~Price reduced from $75.00 to~~ $56.25

25% Off Applied

~~Price reduced from $235.00 to~~ $176.25

Pintucked Slim Pant in Stretch Cotton

~~Price reduced from $235.00 to~~ $176.25

25% Off Applied

View All Good Cotton

Good Linen

Developed over the course of 20 years in partnership with the Marini mill in Prato, Italy, Good Linen is crafted with three fibers: organic linen, eco-conscious viscose created from waste cotton fibers, and partially recycled elastane.

~~Price reduced from $475.00 to~~ $356.25

Cuffed Blazer in Good Linen

~~Price reduced from $475.00 to~~ $356.25

25% Off Applied

~~Price reduced from $245.00 to~~ $183.75

Treeca Pull-On Pant in Good Linen

~~Price reduced from $245.00 to~~ $183.75

25% Off Applied

~~Price reduced from $245.00 to~~ $183.75

Treeca Pull-On Pant in Good Linen

~~Price reduced from $245.00 to~~ $183.75

25% Off Applied

~~Price reduced from $475.00 to~~ $356.25

Cuffed Blazer in Good Linen

~~Price reduced from $475.00 to~~ $356.25

25% Off Applied

View All Good Linen

~~Price reduced from $495.00 to~~ $371.25

Staple Blazer in Admiral Crepe

~~Price reduced from $495.00 to~~ $371.25

25% Off Applied

~~Price reduced from $75.00 to~~ $56.25

Precise Tee in Luxe Cotton Jersey

~~Price reduced from $75.00 to~~ $56.25

25% Off Applied

~~Price reduced from $75.00 to~~ $56.25

Tiny Tee in Organic Cotton

~~Price reduced from $75.00 to~~ $56.25

25% Off Applied

~~Price reduced from $75.00 to~~ $56.25

Tiny Tee in Organic Cotton

~~Price reduced from $75.00 to~~ $56.25

25% Off Applied

View All Do-Good Fabrics

~~Price reduced from $195.00 to~~ $146.25

Sylvain Shirt in Good Cotton

~~Price reduced from $195.00 to~~ $146.25

25% Off Applied

$215.00

Demitria Pant in Good Wool

$215.00

$195.00

Treeca Pant in Good Wool

$195.00

$165.00

Short-Sleeve Sweater in Regal Wool

$165.00

View All All Good Collections

FRIENDS + FAMILY
*25% off your purchase in Theory U.S. retail stores and online at theory.com in select countries through March 30, 2023 at 3:59AM EDT. Discount will be auto-applied at checkout. Offer may not be used at Theory Outlet channels. Sale merchandise is included. Select merchandise is excluded. Items 41% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Sale merchandise sold as is. Offer cannot be combined with any other promotional offer, or applied to previous purchases. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. For questions, please contact clientservice@theory.com. Offer terms are subject to change.

ESSENTIAL DUOS AND TRIOS
*Choose 2 or 3 of the same marked style in any size or color to receive an additional discount. Applicable styles will be marked. Discount will be auto-applied at checkout. Offer valid in Theory retail stores and online at theory.com in select countries. Offer may not be used at Theory Outlet channels. Items 41% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Sale merchandise sold as is. Offer cannot be combined with any other promotional offer, redeemed for cash or gift cards, or applied to previous purchases. For questions, please contact clientservice@theory.com. Offer terms are subject to change.

ID.ME
*10% off select merchandise. Discount only open to students, alumni, and military with valid identification. Offer valid only on theory.com and at Theory stores, may not be used on Theoryoutlet.com or Theory outlet stores. Select merchandise, Theory gift cards, Common Projects products and sale merchandise are excluded. Offer cannot be combined with any other promotional offers. Offer cannot be redeemed for cash or gift cards, or applied to previous purchases. Items 41% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Only valid in the United States. Some exclusions may apply. For questions, please contact clientservice@theory.com. Offer terms are subject to change.

WELCOME
*Offer valid for 31 days from date of issue for first-time email subscribers only. Code is valid for one time use only and discount will be applied when your unique promotional code is entered at checkout. Offer valid in Theory U.S. retail stores and online at theory.com in select countries. Offer may not be used at Theory Outlet channels. Select merchandise, Theory gift cards, Common Projects products and sale merchandise are excluded. Good Wool styles H0101113, J0701615, H0101234, H0101632, I0001201, I0301199 are excluded. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. In-store gift with purchase is only valid for first-time customers. For questions, please contact clientservice@theory.com. Offer terms are subject to change.

FIRST IN APP PURCHASE
*Discount will be applied when your promotional code is entered at checkout and code is valid for one time use only. Offer valid in the Theory App. Select merchandise, Theory gift cards, Common Projects products and sale merchandise are excluded. Good Wool styles H0101113, J0701615, H0101234, H0101632, I0001201, I0301199 are excluded. Offer can be combined with select other promotional offers. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. Items 41% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Sale merchandise sold as is. For questions, please contact clientservice@theory.com. Offer terms are subject to change.

Sign In
Create Account

First Name:

Last Name:

Email Address:

Confirm Email Address:

Password

Confirm Password

Birth Date

Gender

Female

Male

Recycled Wool

Good Wool

Good Cotton

Good Linen

More Do-Good Fabrics

The Good Collection

Forgot Password

Forgot your Password

Theory Wardrobe

The Pant Shop

Effortless Tailoring

Theory Wardrobe

The Pant Shop

Effortless Tailoring

Shoes

Bags

Men's Accessories

Women's Wardrobe

Men's Wardrobe

Recycled Wool

Good Wool

Good Cotton

Good Linen

More Do-Good Fabrics

The Good Collection