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Theory for Good
PLANET

Circle Wool

In an effort to shift toward circular design and systems thinking and to take responsibility for the waste we produce, our fabric research and development, sustainability, and production teams collaborated with factory and mill partners to create a fabric made with repurposed wool Theory scraps and recycled wool.
Double-Breasted Coat in Circle Wool Double-Breasted Coat in Circle Wool Double-Breasted Coat in Circle Wool Double-Breasted Coat in Circle Wool Double-Breasted Coat in Circle Wool
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Price reduced from $895.00 to $671.25

Double-Breasted Coat in Circle Wool

Price reduced from $895.00 to $671.25
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Good Wool

Our Good Wool is sourced from responsible farms in Australia and woven by an eco-conscious mill in Biella, Italy.
Carissa Blazer in Good Wool Carissa Blazer in Good Wool Carissa Blazer in Good Wool Carissa Blazer in Good Wool Carissa Blazer in Good Wool
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Price reduced from $315.00 to $236.25

Carissa Blazer in Good Wool

Price reduced from $315.00 to $236.25
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Pencil Skirt in Good Wool Pencil Skirt in Good Wool Pencil Skirt in Good Wool Pencil Skirt in Good Wool Pencil Skirt in Good Wool
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Price reduced from $165.00 to $123.75

Pencil Skirt in Good Wool

Price reduced from $165.00 to $123.75
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High-Waist Straight-Leg Pant in Good Wool High-Waist Straight-Leg Pant in Good Wool High-Waist Straight-Leg Pant in Good Wool High-Waist Straight-Leg Pant in Good Wool High-Waist Straight-Leg Pant in Good Wool
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Price reduced from $345.00 to $258.75

High-Waist Straight-Leg Pant in Good Wool

Price reduced from $345.00 to $258.75
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Treeca Full Length Pant in Good Wool Treeca Full Length Pant in Good Wool Treeca Full Length Pant in Good Wool Treeca Full Length Pant in Good Wool Treeca Full Length Pant in Good Wool
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Price reduced from $205.00 to $153.75

Treeca Full Length Pant in Good Wool

Price reduced from $205.00 to $153.75
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25% Off Applied
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Good Cotton

Good Cotton is crafted with extra long staple SUPIMA® cotton. We’ve partnered with Oritain,a company that uses forensic science to verify our cotton fibers from the farm to the factory in Italy.
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Irving Shirt in Plaid Twill Flannel Irving Shirt in Plaid Twill Flannel Irving Shirt in Plaid Twill Flannel Irving Shirt in Plaid Twill Flannel Irving Shirt in Plaid Twill Flannel
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Price reduced from $265.00 to $198.75

Irving Shirt in Plaid Twill Flannel

Price reduced from $265.00 to $198.75
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Fitted Shirt in Good Cotton Fitted Shirt in Good Cotton Fitted Shirt in Good Cotton Fitted Shirt in Good Cotton Fitted Shirt in Good Cotton
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Price reduced from $195.00 to $146.25

Fitted Shirt in Good Cotton

Price reduced from $195.00 to $146.25
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Precise Tee in Luxe Cotton Jersey Precise Tee in Luxe Cotton Jersey Precise Tee in Luxe Cotton Jersey Precise Tee in Luxe Cotton Jersey Precise Tee in Luxe Cotton Jersey
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+4
Price reduced from $75.00 to $56.25

Precise Tee in Luxe Cotton Jersey

Price reduced from $75.00 to $56.25
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Sylvain Shirt in Good Cotton Sylvain Shirt in Good Cotton Sylvain Shirt in Good Cotton Sylvain Shirt in Good Cotton Sylvain Shirt in Good Cotton
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+2
Price reduced from $195.00 to $146.25

Sylvain Shirt in Good Cotton

Price reduced from $195.00 to $146.25
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25% Off Applied
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Good Linen

Developed over the course of 20 years in partnership with the Marini mill in Prato, Italy, Good Linen is crafted with three fibers: linen sourced from the EU, eco-conscious viscose created from waste cotton fibers, and partially recycled elastane.
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Treeca Pull-On Pant in Good Linen Treeca Pull-On Pant in Good Linen Treeca Pull-On Pant in Good Linen Treeca Pull-On Pant in Good Linen Treeca Pull-On Pant in Good Linen Treeca Pull-On Pant in Good Linen
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Price reduced from $245.00 to $183.75

Treeca Pull-On Pant in Good Linen

Price reduced from $245.00 to $183.75
Size Added to Bag
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Treeca Pull-On Pant in Good Linen Treeca Pull-On Pant in Good Linen Treeca Pull-On Pant in Good Linen Treeca Pull-On Pant in Good Linen Treeca Pull-On Pant in Good Linen
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Price reduced from $245.00 to $183.75

Treeca Pull-On Pant in Good Linen

Price reduced from $245.00 to $183.75
Size Added to Bag
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25% Off Applied
Treeca Pull-On Pant in Good Linen Treeca Pull-On Pant in Good Linen Treeca Pull-On Pant in Good Linen Treeca Pull-On Pant in Good Linen Treeca Pull-On Pant in Good Linen Treeca Pull-On Pant in Good Linen
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Price reduced from $245.00 to $183.75

Treeca Pull-On Pant in Good Linen

Price reduced from $245.00 to $183.75
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25% Off Applied
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More Do-Good Fabrics

Discover materials with sustainable components that are on their way to full traceability by 2025.
Almec Coat in Double-Face Wool-Cashmere Almec Coat in Double-Face Wool-Cashmere Almec Coat in Double-Face Wool-Cashmere Almec Coat in Double-Face Wool-Cashmere Almec Coat in Double-Face Wool-Cashmere
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Price reduced from $795.00 to $596.25

Almec Coat in Double-Face Wool-Cashmere

Price reduced from $795.00 to $596.25
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Essential Long-Sleeve Tee in Anemone Modal Jersey Essential Long-Sleeve Tee in Anemone Modal Jersey Essential Long-Sleeve Tee in Anemone Modal Jersey Essential Long-Sleeve Tee in Anemone Modal Jersey Essential Long-Sleeve Tee in Anemone Modal Jersey
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+1
Price reduced from $115.00 to $86.25

Essential Long-Sleeve Tee in Anemone Modal Jersey

Price reduced from $115.00 to $86.25
Size Added to Bag
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25% Off Applied
Vena Shirt Jacket in Double-Face Wool-Cashmere Vena Shirt Jacket in Double-Face Wool-Cashmere Vena Shirt Jacket in Double-Face Wool-Cashmere Vena Shirt Jacket in Double-Face Wool-Cashmere Vena Shirt Jacket in Double-Face Wool-Cashmere
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Price reduced from $645.00 to $483.75

Vena Shirt Jacket in Double-Face Wool-Cashmere

Price reduced from $645.00 to $483.75
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25% Off Applied
Vena Shirt Jacket in Double-Face Wool-Cashmere Vena Shirt Jacket in Double-Face Wool-Cashmere Vena Shirt Jacket in Double-Face Wool-Cashmere Vena Shirt Jacket in Double-Face Wool-Cashmere Vena Shirt Jacket in Double-Face Wool-Cashmere
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Price reduced from $645.00 to $483.75

Vena Shirt Jacket in Double-Face Wool-Cashmere

Price reduced from $645.00 to $483.75
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25% Off Applied
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Women's Good Collection

Conscious by design.
Environmentally and socially conscious signature fabrics embody the innovations and efforts that define our brand.
Etiennette Blazer in Good Wool Etiennette Blazer in Good Wool Etiennette Blazer in Good Wool Etiennette Blazer in Good Wool Etiennette Blazer in Good Wool
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Price reduced from to $345.00

Etiennette Blazer in Good Wool

Price reduced from to $345.00
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Sleeveless Fitted Dress in Good Wool Sleeveless Fitted Dress in Good Wool Sleeveless Fitted Dress in Good Wool Sleeveless Fitted Dress in Good Wool Sleeveless Fitted Dress in Good Wool
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Price reduced from to $245.00

Sleeveless Fitted Dress in Good Wool

Price reduced from to $245.00
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Treeca Pant in Good Wool Treeca Pant in Good Wool Treeca Pant in Good Wool Treeca Pant in Good Wool Treeca Pant in Good Wool
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Price reduced from $195.00 to $87.75

Treeca Pant in Good Wool

Price reduced from $195.00 to $87.75
Size Added to Bag
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25% Off Applied
Carissa Blazer in Good Wool Carissa Blazer in Good Wool Carissa Blazer in Good Wool Carissa Blazer in Good Wool Carissa Blazer in Good Wool
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Price reduced from to $315.00

Carissa Blazer in Good Wool

Price reduced from to $315.00
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Men's Good Collection

Conscious by design.
Environmentally and socially conscious signature fabrics embody the innovations and efforts that define our brand.
Sylvain Shirt in Good Cotton Sylvain Shirt in Good Cotton Sylvain Shirt in Good Cotton Sylvain Shirt in Good Cotton Sylvain Shirt in Good Cotton
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+2
Price reduced from $195.00 to $146.25

Sylvain Shirt in Good Cotton

Price reduced from $195.00 to $146.25
Size Added to Bag
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25% Off Applied
Sylvain Shirt in Good Cotton Sylvain Shirt in Good Cotton Sylvain Shirt in Good Cotton Sylvain Shirt in Good Cotton Sylvain Shirt in Good Cotton
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+2
Price reduced from $195.00 to $146.25

Sylvain Shirt in Good Cotton

Price reduced from $195.00 to $146.25
Size Added to Bag
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25% Off Applied
Sylvain Shirt in Good Cotton Sylvain Shirt in Good Cotton Sylvain Shirt in Good Cotton Sylvain Shirt in Good Cotton Sylvain Shirt in Good Cotton
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+2
Price reduced from $195.00 to $146.25

Sylvain Shirt in Good Cotton

Price reduced from $195.00 to $146.25
Size Added to Bag
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25% Off Applied
Almec Coat in Double-Face Wool-Cashmere Almec Coat in Double-Face Wool-Cashmere Almec Coat in Double-Face Wool-Cashmere Almec Coat in Double-Face Wool-Cashmere Almec Coat in Double-Face Wool-Cashmere
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Price reduced from $795.00 to $596.25

Almec Coat in Double-Face Wool-Cashmere

Price reduced from $795.00 to $596.25
Size Added to Bag
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25% Off Applied
View All Men's Good Collection

The Good Collection

We’re building sustainability into our DNA beginning with raw materials. Our most-used fibers—cotton, wool, and linen—are sourced from environmentally and socially responsible farms. These fibers are transformed into our signature Good fabrics by mills focused on reducing the impact of their manufacturing processes.
Almec Coat in Double-Face Wool-Cashmere Almec Coat in Double-Face Wool-Cashmere Almec Coat in Double-Face Wool-Cashmere Almec Coat in Double-Face Wool-Cashmere Almec Coat in Double-Face Wool-Cashmere
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Price reduced from $795.00 to $596.25

Almec Coat in Double-Face Wool-Cashmere

Price reduced from $795.00 to $596.25
Size Added to Bag
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25% Off Applied
Essential Long-Sleeve Tee in Anemone Modal Jersey Essential Long-Sleeve Tee in Anemone Modal Jersey Essential Long-Sleeve Tee in Anemone Modal Jersey Essential Long-Sleeve Tee in Anemone Modal Jersey Essential Long-Sleeve Tee in Anemone Modal Jersey
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+1
Price reduced from $115.00 to $86.25

Essential Long-Sleeve Tee in Anemone Modal Jersey

Price reduced from $115.00 to $86.25
Size Added to Bag
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25% Off Applied
Crewneck Sweater in Regal Wool Crewneck Sweater in Regal Wool Crewneck Sweater in Regal Wool Crewneck Sweater in Regal Wool Crewneck Sweater in Regal Wool
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+4
Price reduced from $195.00 to $146.25

Crewneck Sweater in Regal Wool

Price reduced from $195.00 to $146.25
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25% Off Applied
Vena Shirt Jacket in Double-Face Wool-Cashmere Vena Shirt Jacket in Double-Face Wool-Cashmere Vena Shirt Jacket in Double-Face Wool-Cashmere Vena Shirt Jacket in Double-Face Wool-Cashmere Vena Shirt Jacket in Double-Face Wool-Cashmere
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Price reduced from