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SEASONAL PREVIEW
Spring 2025: Part II
The season’s signature ease transitions toward warmer months via natural, lighter-than-ever fabrications, new colors and patterns, and silhouettes so effortless, you’ll reach for them without a second thought.
Fresh Linens
This season expands our linen selection beyond the expected. Among our signature shades of white are denim-inspired blue, subtle striped canvas, and playful plaid. Plus, there are over 41 styles to choose from and endless ways to wear.
Best Dressed
Elegantly simple, these one-and-done styles combine feminine lines with spring’s signature fabrications for a fresh take on contemporary dressing.
Nostalgia plays a substantial role throughout the season; styles from across the decades blend together creating new and enticing silhouettes.
Red Alert
Our signature linen is updated this season in a punchy shade of cherry red. Styled monochromatically or as a pop of color, this shade will bring the heat well into summer.
Knit Picks
Lightweight knitwear is the answer to all your between-season-dressing woes. Worn solo, draped over the shoulders, or under a lightweight jacket, these are spring’s ultimate styling solution.
In Neutral
The ultimate palette cleanser for brighter days ahead, these neutral styles in natural fabrications feel elegantly simple and at ease.
Spring 2025: Part I
This collection looks toward a more modern way of getting dressed—where ease and practicality intersect with Theory’s intrinsic polish.
Transitional Outerwear
Lightweight and easily layerable, this season’s selection of outerwear offers a seamless segue toward spring. From a classic elongated trench to utilitarian-inspired workwear jackets, each style will perfectly punctuate any look.
Refined Denim
Throughout our denim selection, there is one universal theme: a commitment to quality. Whether it’s our post-consumer recycled denim or 100% cotton denim from a leading Japanese mill, we believe the best style starts with the right fabric.
The season’s fresh silhouettes are decidedly relaxed—yet crisp—and designed to effortlessly oscillate from work to weekend, coast to coast, and everywhere in between.
Relaxed Tailoring
Blazers and vests are softened via more oversized and at ease silhouettes or lightweight fabrications, making it easier than ever to mix and match with non-suiting styles.
Pants, Perfected
For nearly 30 years, our design studio has dedicated itself to the art of crafting the perfect pant; this spring we take it a step further. From on-trend wide-leg styles to iconic kick pants, these new styles make comfort feel—and look—extraordinary.
Striking a balance between poise and playfulness, Spring 2025 dares to shed the heavy layers of seasons past and start anew.
Best Dressed
Elegantly simple, these one-and-done styles combine feminine lines with more functional fabrications for a fresh take on contemporary dressing.
Cozy Bouclé
Easily imagined in a Los Angeles bungalow, these bouclé styles add a warm touch of texture, perfect for more casual outings or far-flung vacations.
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Exclusions
*Discount will be applied when your promotional code is entered at checkout and code is valid for one time use only. Valid only at C.O Bigelow and Theory full-price retail stores and online through June 11,2025. Select merchandise, Theory gift cards, Common Projects products and sale merchandise are excluded. Offer cannot be combined with any other promotional offer. Items 40% off and higher are FINAL SALE and are not eligible for return, or credit. Final Sale items can only be exchanged for a different size of the same style & color, subject to availability. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
ESSENTIAL DUOS AND TRIOS
*Choose 2 or 3 of the same marked style in any size or color to receive an additional discount. Applicable styles will be marked. Discount will be auto-applied at checkout. Offer valid in Theory retail stores and online at theory.com in select countries. Offer may not be used at Theory Outlet channels. Items 40% off and higher are FINAL SALE and are not eligible for return, or credit. Final Sale items can only be exchanged for a different size of the same style & color, subject to availability. Sale merchandise sold as is. Offer cannot be combined with any other promotional offer, redeemed for cash or gift cards, or applied to previous purchases. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
WELCOME
*Offer valid for 31 days from date of issue for first-time email subscribers only. Code is valid for one time use only and discount will be applied when your unique promotional code is entered at checkout. Offer valid in Theory U.S. retail stores and online at theory.com in select countries. Offer may not be used at Theory Outlet channels. Offer valid on full priced products only. Sale Merchandise, Theory gift cards, Common Projects products are excluded. Offer can be combined with select other promotional offers. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. In-store gift with purchase is only valid for first-time customers. Items 40% off and higher are FINAL SALE and are not eligible for return, or credit. Final Sale items can only be exchanged for a different size of the same style & color, subject to availability. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
FIRST IN APP PURCHASE
*Discount will be applied when your promotional code is entered at checkout and code is valid for one time use only. Offer valid in the Theory App. Select merchandise, Theory gift cards, Common Projects products and sale merchandise are excluded. Offer can be combined with select other promotional offers. Items 40% off and higher are FINAL SALE and are not eligible for return, or credit. Final Sale items can only be exchanged for a different size of the same style & color, subject to availability. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
STUDENT & GRADUATE DISCOUNT
15% off select full-priced merchandise. Discount only open to students and graduates (within 5 years) with valid identification. Offer valid only on theory.com, may not be used at Theory stores, Theoryoutlet.com or Theory Outlet stores. Select merchandise, Theory gift cards, Common Projects products and sale merchandise are excluded. Offer cannot be combined with any other promotional offers. Offer cannot be redeemed for cash or gift cards, or applied to previous purchases. Items 40% off and higher are FINAL SALE and are not eligible for return, or credit. Final Sale items can only be exchanged for a different size of the same style & color, subject to availability. Only valid in the United States. Some exclusions may apply. For questions, please contact clientservice@theory.com. Offer terms are subject to change.