Enjoy 40% off select summer dresses in app.* Download
How One Accessory Can Change Your Entire Look
At the risk of sounding ridiculous, socks are having a moment. Rejoice! Finally, a trend that combines form and function. And—even better—costs nothing.
Aside from the obvious seasonal benefit of warmth, this is also the perfect time of year to step outside your fashion comfort zone.
With the New Year comes a bout of style resolutions—mindful consumption, newly streamlined wardrobes, and reimagined styling mantras.
These can feel like lofty goals and easily overwhelm.
Breathe and start small.
The easiest way to inject fresh life into old favorites is through the magic of accessories. But instead of buying a new bag or pair of shoes, save yourself a trip
and walk over to your sock drawer. You can protect your feet from the bitter cold while winterizing your favorite fall and spring shoe styles with these easy steps.
1
Double Up
When one pair falls flat, think more is more. Opt for contrast in colors and/or textures; for example, ribbed mid-calfs paired with fuzzy cashmere ankle socks in different shades of grey adds visual interest to an otherwise muted color story.
2
High Contrast
From flat Mary Janes to your favorite loafers, a white pseudo tube sock adds a bold, sporty element to polished footwear. The combination injects a subversive, youthful punch, taking the look from corporate to corporate core.
3
Bridge the Gap
Make your favorite cropped trousers feel cold weather-ready with similarly toned socks that give the illusion of an extended silhouette.
4
Dare to Bare
On the (increasingly less) rare unseasonably balmy day, a dress can leave you feeling exposed. Keep high hemlines from feeling drastically out of place by adding a cozy pair of socks. Trust us, you’ll instantly feel less naked.
Exclusions
*Up to 40% off select dresses App exclusive offer valid through June 24, 2025 4:00AM EST online at theory.com and in Theory full-price stores. Offer auto-applied in the App. Price as marked. May not be used in Theory Outlet U.S. stores. Items 40% off and higher are FINAL SALE and are not eligible for return, or credit. Final Sale items can only be exchanged for a different size of the same style & color, subject to availability. Offer cannot be combined with any promotional offers. Some exclusions may apply. Merchandise sold as is. Offer cannot be redeemed for cash or gift cards, or applied to previous purchases. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
ESSENTIAL DUOS AND TRIOS
*Choose 2 or 3 of the same marked style in any size or color to receive an additional discount. Applicable styles will be marked. Discount will be auto-applied at checkout. Offer valid in Theory retail stores and online at theory.com in select countries. Offer may not be used at Theory Outlet channels. Items 40% off and higher are FINAL SALE and are not eligible for return, or credit. Final Sale items can only be exchanged for a different size of the same style & color, subject to availability. Sale merchandise sold as is. Offer cannot be combined with any other promotional offer, redeemed for cash or gift cards, or applied to previous purchases. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
WELCOME
*Offer valid for 31 days from date of issue for first-time email subscribers only. Code is valid for one time use only and discount will be applied when your unique promotional code is entered at checkout. Offer valid in Theory U.S. retail stores and online at theory.com in select countries. Offer may not be used at Theory Outlet channels. Offer valid on full priced products only. Sale Merchandise, Theory gift cards, Common Projects products are excluded. Offer can be combined with select other promotional offers. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. In-store gift with purchase is only valid for first-time customers. Items 40% off and higher are FINAL SALE and are not eligible for return, or credit. Final Sale items can only be exchanged for a different size of the same style & color, subject to availability. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
FIRST IN APP PURCHASE
*Discount will be applied when your promotional code is entered at checkout and code is valid for one time use only. Offer valid in the Theory App. Select merchandise, Theory gift cards, Common Projects products and sale merchandise are excluded. Offer can be combined with select other promotional offers. Items 40% off and higher are FINAL SALE and are not eligible for return, or credit. Final Sale items can only be exchanged for a different size of the same style & color, subject to availability. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
STUDENT & GRADUATE DISCOUNT
15% off select full-priced merchandise. Discount only open to students and graduates (within 5 years) with valid identification. Offer valid only on theory.com, may not be used at Theory stores, Theoryoutlet.com or Theory Outlet stores. Select merchandise, Theory gift cards, Common Projects products and sale merchandise are excluded. Offer cannot be combined with any other promotional offers. Offer cannot be redeemed for cash or gift cards, or applied to previous purchases. Items 40% off and higher are FINAL SALE and are not eligible for return, or credit. Final Sale items can only be exchanged for a different size of the same style & color, subject to availability. Only valid in the United States. Some exclusions may apply. For questions, please contact clientservice@theory.com. Offer terms are subject to change.