New + Now

Move through late summer—and beyond—in the latest.

Women's New Arrivals

Men's New Arrivals

Womens new arrivals

The Women’s Shop

men's gender shop

The Men’s Shop

BNWN edit

Bring the Breeze

Light-as-air fabrics. Summer-perfect shapes. Keep your cool.

High Shine-Luxe silks. Fine satins. Elegant silhouettes. 

One and Done

Effortless dresses made to breeze through the changing seasons.

Soft Landing-Lightweight knits that can withstand the heat.

Soft Landing

Lightweight knits that can withstand the heat.

Theory Wardrobe

1 capsule. 6 styles. Endless ways to wear.

One-Click Resale

Quickly resell your pre-loved Theory pieces with just one click, in partnership with Poshmark.

eon poshmark