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2 GANSEVOORT STREET
At the Atelier
From fabric to fit, every element of a Theory garment is meticulously considered and
crafted step-by-step inside our design and innovation center in New York City. Welcome to 2GV.
THE CUTTING ROOM
THE SEWING ROOM
THE FITTING ROOM
The Facilities
79,000 square feet of space dedicated to innovation and inspiration in New York City is unparalleled.
Our cutting and sewing rooms feature state-of-the-art machinery that make sure our garments are crafted with the utmost care.
Working under one roof, our teams are able to collaborate across departments and create industry-leading techniques.
The Team
At Theory, we understand that the collective is greater than the sum of its parts.
It takes every one of the 178 people sitting (and designing, sourcing, cutting,
and sewing) to create one of our iconic styles.
The Commitment
Our commitment to quality is a cut above the rest. That’s why each piece goes through countless tiny
tweaks throughout every step of the process, from fabric sourcing to pattern cutting to wear testing.
Because how a garment feels and fits is just as important as how it looks.
Women's Theory Wardrobe
The styles we’ve perfected. 14 styles. Endless possibilities.
Men's Theory Wardrobe
The styles we’ve perfected. 12 styles. Endless possibilities.
Sylvain Shirt in Structure Knit
Exclusions
*The Limited-Time offer in select countries online at theory.com and in Theory full-price stores through April 1st, 2026 at 3:59AM EDT. Discount will be auto-applied to the eligible items. May not be used in Theory Outlet U.S. stores. Items 40% off and higher are FINAL SALE and are not eligible for return, or credit. Final Sale items can only be exchanged for a different size of the same style & color, subject to availability. Offer cannot be combined with any promotional offers. Exclusions apply. Merchandise sold as is. Offer cannot be redeemed for cash or gift cards, or applied to previous purchases. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
SAVE MORE ON SELECT MARKDOWNS
*Save more on select sale styles for a limited time only online at theory.com and in Theory full-price stores through April 1st, 2026 at 3:59AM EDT. Discount will be auto-applied to the eligible items. May not be used in Theory Outlet U.S. stores. Items 40% off and higher are FINAL SALE and are not eligible for return, or credit. Final Sale items can only be exchanged for a different size of the same style & color, subject to availability. Offer cannot be combined with any promotional offers. Some exclusions may apply. Merchandise sold as is. Offer cannot be redeemed for cash or gift cards, or applied to previous purchases. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
ESSENTIAL DUOS AND TRIOS
*Choose 2 or 3 of the same marked style in any size or color to receive an additional discount. Applicable styles will be marked. Discount will be auto-applied at checkout. Offer valid in Theory retail stores and online at theory.com in select countries. Offer may not be used at Theory Outlet channels. Items 40% off and higher are FINAL SALE and are not eligible for return, or credit. Final Sale items can only be exchanged for a different size of the same style & color, subject to availability. Sale merchandise sold as is. Offer cannot be combined with any other promotional offer, redeemed for cash or gift cards, or applied to previous purchases. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
WELCOME
*Offer valid for 31 days from date of issue for first-time email subscribers only. Code is valid for one time use only and discount will be applied when your unique promotional code is entered at checkout. Offer valid in Theory U.S. retail stores and online at theory.com in select countries. Offer may not be used at Theory Outlet channels. Offer valid on full priced products only. Sale Merchandise, Theory gift cards, Common Projects products are excluded. Offer cannot be combined with any other promotional offer. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. In-store gift with purchase is only valid for first-time customers. Items 40% off and higher are FINAL SALE and are not eligible for return, or credit. Final Sale items can only be exchanged for a different size of the same style & color, subject to availability. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
FIRST IN APP PURCHASE
*Discount will be applied when your promotional code is entered at checkout and code is valid for one time use only. Offer valid in the Theory App. Select merchandise, Theory gift cards, Common Projects products and sale merchandise are excluded. Offer can be combined with select other promotional offers. Items 40% off and higher are FINAL SALE and are not eligible for return, or credit. Final Sale items can only be exchanged for a different size of the same style & color, subject to availability. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
STUDENT & GRADUATE DISCOUNT
15% off select full-priced merchandise. Discount only open to students and graduates (within 5 years) with valid identification. Offer valid only on theory.com, may not be used at Theory stores, Theoryoutlet.com or Theory Outlet stores. Select merchandise, Theory gift cards, Common Projects products and sale merchandise are excluded. Offer cannot be combined with any other promotional offers. Offer cannot be redeemed for cash or gift cards, or applied to previous purchases. Items 40% off and higher are FINAL SALE and are not eligible for return, or credit. Final Sale items can only be exchanged for a different size of the same style & color, subject to availability. Only valid in the United States. Some exclusions may apply. For questions, please contact clientservice@theory.com. Offer terms are subject to change.