COVID-19 Updates

Fast Retailing Global Relief Efforts
March 28, 2020

Now more than ever, each of us has a role to play in our collective well-being. In support of efforts to combat the spread of COVID-19, Theory stands strong with Fast Retailing—our parent company—in the donation of ten million masks to high-priority medical facilities around the world.

In our home state of New York alone, Fast Retailing is cooperating with the state government in order to deliver one million masks to the individuals and locations in urgent need of protective wear.

As this situation unfolds, we will continue to consider ways in which to provide support globally to those in need of assistance. To the doctors, nurses, scientists, and volunteers on the front lines, we thank you for your extraordinary leadership and sacrifices and are honored to be advocates for your health and safety.

Our hearts go out to all those affected by COVID-19, which we have seen knows no geographic or demographic boundaries. Through Theory For Good, we remain committed to building on our responsibility to our communities and to the environment. Our stores may still be closed, but we are here 24/7 at and on our social channels—ready to listen, respond, and serve you however we can.

Please stay home, stay safe, and take good care.

In solidarity,

Your friends at Theory

An Important Message to Our Theory Community

March 17, 2020

To our valued customers and community,

At our stores and offices over the past 22 years, our actions have always been guided by a commitment to the excellence of our products and our people, and the responsibility we feel toward them. The well-being of our customers and employees is a core value of Theory’s business practice, and especially important during these challenging times.

Given the rapidly evolving and unprecedented circumstances around COVID-19, we have made the difficult decision to temporarily close our USA stores effective today for a period of two weeks. We will continue to actively monitor the situation following guidance from the World Health Organization, the Centers for Disease Control and local health authorities, and will continue to work at safe distances behind the scenes in order to ensure that our communities remain protected and healthy. Theory store employees will be paid throughout this two week temporary closure.

Please count on frequent updates with the latest information on our store network via We will also deliver enhanced online services and support for those of you who would like to stay in touch digitally.

Difficult times call for the restorative power of hope and compassion. We all have a role to play in our collective well-being. Stay safe and take good care—we’ll be here when you need us.

In solidarity,

Your friends at Theory

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