Made for Gifting

Carefully considered. Confidently given. Your guide to the perfect gift.

The best gifts aren’t overthought—just well chosen.
From ultra-soft accessories to sharp seasonal layers, these are gifts with staying power. Essentials they’ll reach for on repeat, and styles they’ll remember long after the season ends.

Made by NYC. Gifted by You.

One couple. Two styles of gifting.

Giving the perfect gift means choosing with care. This is Laura and Nir Sarig Reilly’s holiday edit—pieces they’ve selected with thoughtful consideration and a New York sensibility.

Nir’s Gift Picks

“I gifted this sweater to my dad. He always had a lot of nice sweaters and gave them to me after a while. I thought it would be a nice opportunity to get him a nice sweater back.” - Nir Sarig Reilly, chef and founder of Eti

Laura’s Gift Picks

“I'm gifting this gorgeous sweater to Nir because I saw him wearing it earlier and he looked very handsome.” - Laura Reilly, writer and founder of Magasin

Theory's Gifting Services

Gifting Services

Gift Wrapping

Limited-edition packaging with a personal touch.

Gift Cards

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Same-Day Delivery

Order by 12PM ET. Receive by 7PM ET.

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