Friends + Family: 25% Off Sitewide*.
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We’re building sustainability into our DNA beginning with raw materials. Our most-used fibers—cotton, wool, and linen—are sourced from environmentally and socially responsible farms. These fibers are transformed into our signature Good fabrics by mills focused on reducing the impact of their manufacturing processes.
People
We strive to educate and empower our communities. From Be Heard panel discussions to our Diversity + Inclusion Committee, leadership initiatives and industry-based partnerships inspire us to act with integrity, nurture our community, and find innovative ways to work together.
Planet
We strive to improve the fashion industry’s standards and reduce our impact on the planet, while creating products that customers can love and trust.
Almec Coat in Double-Face Wool-Cashmere
Size
Added to Bag
25% Off Applied
Essential Long-Sleeve Tee in Anemone Modal Jersey
Size
Added to Bag
25% Off Applied
Vena Shirt Jacket in Double-Face Wool-Cashmere
Size
Added to Bag
25% Off Applied
Crewneck Sweater in Regal Wool
Size
Added to Bag
25% Off Applied
Exclusions
FRIENDS + FAMILY
*25% off select styles online at theory.com in select countries through December 14, 2023 at 3:59AM EDT. Discount will be auto-applied to the eligible items. Offer may not be used at Theory Outlet channels. Sale merchandise is included. Select merchandise is excluded. Items 41% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Sale merchandise sold as is. Offer cannot be combined with any other promotional offer, or applied to previous purchases. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
APPLE PAY
*Extra 10% off your purchase is valid from November 29, 2023, at 4:00 a.m. ET to December 14, 2023, at 3:59 a.m. ET. Eligible on purchases made using Apple Pay, discount will automatically be applied at checkout at https://www.theory.com/ and the Theory App only valid in the United States. Discount may be in addition to an already discounted price of eligible items. Not applicable to shipping and handling charges, gift cards, or applicable taxes. Apple Pay is a registered trademark of Apple Inc.
ESSENTIAL DUOS AND TRIOS
*Choose 2 or 3 of the same marked style in any size or color to receive an additional discount. Applicable styles will be marked. Discount will be auto-applied at checkout. Offer valid in Theory retail stores and online at theory.com in select countries. Offer may not be used at Theory Outlet channels. Items 41% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Sale merchandise sold as is. Offer cannot be combined with any other promotional offer, redeemed for cash or gift cards, or applied to previous purchases. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
WELCOME
*Offer valid for 31 days from date of issue for first-time email subscribers only. Code is valid for one time use only and discount will be applied when your unique promotional code is entered at checkout. Offer valid in Theory U.S. retail stores and online at theory.com in select countries. Offer may not be used at Theory Outlet channels. Offer valid on full priced products only. Sale Merchandise, Theory gift cards, Common Projects products are excluded. Good Wool styles H0101113, J0701615, H0101234, H0101632, I0001201, I0301199 are excluded. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. In-store gift with purchase is only valid for first-time customers. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
FIRST IN APP PURCHASE
*Discount will be applied when your promotional code is entered at checkout and code is valid for one time use only. Offer valid in the Theory App. Select merchandise, Theory gift cards, Common Projects products and sale merchandise are excluded. Good Wool styles H0101113, J0701615, H0101234, H0101632, I0001201, I0301199 are excluded. Offer can be combined with select other promotional offers. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. Items 41% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Sale merchandise sold as is. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
*25% off select styles online at theory.com in select countries through December 14, 2023 at 3:59AM EDT. Discount will be auto-applied to the eligible items. Offer may not be used at Theory Outlet channels. Sale merchandise is included. Select merchandise is excluded. Items 41% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Sale merchandise sold as is. Offer cannot be combined with any other promotional offer, or applied to previous purchases. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
APPLE PAY
*Extra 10% off your purchase is valid from November 29, 2023, at 4:00 a.m. ET to December 14, 2023, at 3:59 a.m. ET. Eligible on purchases made using Apple Pay, discount will automatically be applied at checkout at https://www.theory.com/ and the Theory App only valid in the United States. Discount may be in addition to an already discounted price of eligible items. Not applicable to shipping and handling charges, gift cards, or applicable taxes. Apple Pay is a registered trademark of Apple Inc.
ESSENTIAL DUOS AND TRIOS
*Choose 2 or 3 of the same marked style in any size or color to receive an additional discount. Applicable styles will be marked. Discount will be auto-applied at checkout. Offer valid in Theory retail stores and online at theory.com in select countries. Offer may not be used at Theory Outlet channels. Items 41% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Sale merchandise sold as is. Offer cannot be combined with any other promotional offer, redeemed for cash or gift cards, or applied to previous purchases. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
WELCOME
*Offer valid for 31 days from date of issue for first-time email subscribers only. Code is valid for one time use only and discount will be applied when your unique promotional code is entered at checkout. Offer valid in Theory U.S. retail stores and online at theory.com in select countries. Offer may not be used at Theory Outlet channels. Offer valid on full priced products only. Sale Merchandise, Theory gift cards, Common Projects products are excluded. Good Wool styles H0101113, J0701615, H0101234, H0101632, I0001201, I0301199 are excluded. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. In-store gift with purchase is only valid for first-time customers. For questions, please contact clientservice@theory.com. Offer terms are subject to change.
FIRST IN APP PURCHASE
*Discount will be applied when your promotional code is entered at checkout and code is valid for one time use only. Offer valid in the Theory App. Select merchandise, Theory gift cards, Common Projects products and sale merchandise are excluded. Good Wool styles H0101113, J0701615, H0101234, H0101632, I0001201, I0301199 are excluded. Offer can be combined with select other promotional offers. Offer cannot be redeemed for cash or gift cards or applied to previous purchases. Items 41% off and higher are FINAL SALE and are not eligible for return, exchange, or credit. Sale merchandise sold as is. For questions, please contact clientservice@theory.com. Offer terms are subject to change.