Good Linen
Woven exclusively for Theory by the Marini & Cecconi Mill in Prato, Italy for 25 years, Good Linen is crafted with three fibers: linen sourced from France, viscose created from waste cotton fibers, and recycled elastane.
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Good Wool
Our Good Wool is sourced from responsible farms in Australia and woven by an eco-conscious mill in Biella, Italy.
Crewneck Sweater in Regal Wool
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New Color
Good Cotton
Good Cotton is crafted with extra long staple SUPIMA® cotton. We’ve partnered with Oritain,a company that uses forensic science to verify our cotton fibers from the farm to the factory in Italy.
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Circle Wool
In an effort to shift toward circular design and systems thinking and to take responsibility for the waste we produce, our fabric research and development, sustainability, and production teams collaborated with factory and mill partners to create a fabric made with repurposed wool Theory scraps and recycled wool.
More Do-Good Fabrics
Discover materials with sustainable components that are on their way to full traceability by 2025.
Essential Long-Sleeve Tee in Anemone Modal Jersey
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Women's Good Collection
Conscious by design.
Environmentally and socially conscious signature fabrics embody the innovations and efforts that define our brand.
Men's Good Collection
Conscious by design.
Environmentally and socially conscious signature fabrics embody the innovations and efforts that define our brand.
Essential Long-Sleeve Tee in Anemone Modal Jersey
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The Good Collection
We’re building sustainability into our DNA beginning with raw materials. Our most-used fibers—cotton, wool, and linen—are sourced from environmentally and socially responsible farms. These fibers are transformed into our signature Good fabrics by mills focused on reducing the impact of their manufacturing processes.
Essential Long-Sleeve Tee in Anemone Modal Jersey
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Belted Coat in Double-Face Wool-Cashmere
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